Business tablet computer with email marketing. Vector concept for online advertising
May 26, 2017

5 Reasons Why You Should be Using Email Marketing

Some businesses believe that email marketing is outdated now that we have social media. Many businesses opt out of using email marketing without even realizing the results it can provide.

Here are 5 reasons why you should be using email marketing for your business:

email marketing

Courtesy of Smart Insights

Just about everyone has email on their mobile device.

In fact, according to a report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones. With 9 in 10 adults owning a mobile device, this is a quick and simple way to reach your potential customers! According to an April report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones.

Email marketing is an effective form of communication.

While almost everyone has some sort of smart mobile device, it’s easy to connect with your target consumers. Email marketing can keep your customers in the know with their favorite brand. Sharing important information with your customers is a fantastic way to build a strong following of loyal customers.

Email coupons drive online and in-store sales.

Everyone loves a discount! Many shoppers are motivated by the ability to save on their next purchase. Utilizing email coupons in email marketing will help bring customers to your door (or website) and drive sales in both. You can even encourage customers to visit the store by using the the “In Store Only” approach.

Email marketing is customizable.

While you can customize your emails to fit your brand’s voice and appearance, you can also tailor each email to your customers. You can customize the email by personalizing the message using their name in the opening and throughout the email. You can send special offers, to special customers and utilize to continue building that customer relationship.

It’s inexpensive and effective.

Probably one of the best reasons to be using email marketing is that it is inexpensive and one of the most effective ways to get your message directly in front of your customer. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics. If you are a small business on a budget and looking to maximize your dollars, email marketing costs less than ads in the newspaper, ads on the television, direct mail, billboards or even radio.

NetSource Technologies can help you drive results with a brand new email campaign. Contact us today!

 

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