Most online retailers know this well after a single season of rushing to keep up during November and December, but preparing for the biggest and best retail season online takes time and energy. Start now, and you’ll enjoy the benefits once you’re too busy to concentrate on anything besides fulfilling orders and customer service!

Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

If you’ve got a business that fits Pinterest’s demographic and focus, your online store needs to be there. This social network consistently drives referrals, traffic and sales to websites.  But what you really need to know are two things: Is Pinterest right for your business? If so, how can I use Pinterest effectively?