Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]

If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]

For local businesses, showing up at the top of the search engine results page is extremely important. With the ever-changing search engine algorithms it’s getting harder and harder to figure out what works to get you there. There is no exact formula to accomplish this goal, but there are some known factors which you should consider priority SEO tasks. […]