Brent Haeseker

Brent Haeseker - Author for NetSource Tips

I know what you’re thinking: “Oh great, not another social media website that I have to manage!”  Yep, that was my reaction to Google+ when it was released last year too. Regardless, I did my part as a web professional to set up an account shortly after it was introduced in order to familiarize myself with it. [click to continue…]

13 Reasons Not to Design By Committee

January 13, 2012
Thumbnail image for 13 Reasons Not to Design By Committee

I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday. Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to [...]

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Don't Be Distracted by the Next Big Thing in Online Marketing

December 7, 2010

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little [...]

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Launching Websites, Launching Rockets

June 30, 2010

Last month I had the extreme privilege of being selected by NASA to report live at the launch of STS-132, the last scheduled mission for the space shuttle Atlantis.  After a thorough screening process I was issued press credentials and allowed 2 day access to the historic NASA Launch Complex 39 Press Site next to [...]

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4 Trends in Social Media for 2010

December 28, 2009

We all know about Twitter and Facebook – how could we not as they have been beaten into our brains over the last year.  Most of us are likely fatigued from the overload of media attention they have generated – Facebook this, Twitter that.  Yet if you use these tools to help promote your business, [...]

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Is SideWiki Google Graffiti?

October 12, 2009

Google is huge, no doubt, but one area they have struggled is in establishing a social networking platform to connect their huge user base.  The more time users spend with Google – the more opportunities for Google to monetize off of them.  Granted, they have a lot of cool and free tools to play with, [...]

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Using Twitter Power Tools to Improve Your Social Media Productivity

August 14, 2009

Now that the hype has settled and the new website smell has faded, let’s take a look at Twitter and how to maximize it’s effectiveness via third party Twitter tools.  These tools come in various forms; from websites, desktop apps to mobile phone applications, there are many ways to get your tweets in order.

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Is it Brand New, or New Branding?

June 8, 2009

This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to [...]

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Using a Blog to Get More Pages Indexed by Google

March 18, 2009

So, you’re still thinking this whole blogging thing is silly? Yet you want your website to rank well and bring a lot of visitors to your website? If these two statements apply to you, then truth be told, you’d be silly not to consider a blog.

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2009 Will Be the Year of Big Internet Business

January 31, 2009

Yep, that is my predicition. In 2009, while our economy continues to slug along, those that do a good job of marketing themselves online stand to have a very good year. We’ve all probably heard stories of how a lot of people became rich during the Great Depression – because it is true. Those that [...]

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Using Usability to Make Your Site More Usable

January 26, 2009

There is a book in our office that has been required reading for all staff members for the last 3 years.  This book is called “Don’t Make Me Think” by Steve Krug.  The book is about usability of website design and how you don’t want to have your site visitors have to think when they [...]

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Your Website is not Yours – It's your Customer's

January 20, 2009

Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers.  I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things.  I’m not [...]

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Brent Haeseker is a website consultant with NetSource Technologies. He has spent over 12 years with the company, originally as a website developer and search engine optimization specialist. Brent loves helping clients with social media, SEO, website usability, online marketing and e-commerce.

Brent Haeseker — a portrait

What do you do at NetSource Technologies, and how long have you worked here?
I am a website consultant.  It is my job to find the best solution for our clients’ online marketing and web applications.  I started with the company in 2000 as a web designer and migrated into my current position in 2004.

Brent Haeseker

Brent Haeseker

When did you become interested in art and design?
When I first drew on the wall with a crayon as a kid.  I learned not to write on walls shortly after that, but I continued to draw on paper and then got involved with music.

When did you become interested in creating websites?
I became a self taught web designer in approximately 1997 before there was much in the way of formal training or education for the web.  I have always been creatively oriented and thought the web would be an interesting creative outlet.  The internet was just beginning to become popular at that time and was rich with opportunity.

What is your favorite part of creating a new website?
Since I no longer design websites, I enjoy seeing what our design team comes up with.  The skill set involved with creating custom websites has increased over the years – one half of me is jealous of all the new tools and resources available and the other half is happy I don’t have to work with all that complex code anymore or compete with our current design team.

What is your favorite part of your job?
Finding a way to make something work.  Whether it is something small like a better way to present a graphic on a web page or something bigger like presenting an improved outline for a new website, when it makes a client excited, I get excited.

When did you become interested in computers and technology?
I got my first computer back in the mid-80′s – a Commadore64. I didn’t realize at the time you needed programs to make it actually do anything.  Eventually I got bored of typing in code each time I wanted it to do anything, so I didn’t spend too much time with it.  While I always grew up around computers, it wasn’t until the mid 90′s that I actually owned one again and started to use it regularly.

What piece of technology could you not live without?
My iPhone.

Do you have any hobbies?
Mountain biking.  I don’t ride as much as I used to, but still enjoy getting out on the trails when I can.  Maybe this year I can get back to racing.

What are your favorite TV shows?
TV?  What’s that?

What are your favorite websites or blogs?
There is a ton of stuff out there that is good.  Some of the ones I read most for work are Mashable, WebProNews, Top Rank Marketing and our own blog, NetSourceTips.com.  I subscribe to about 100 blogs, so I’m always pulling from a variety of sources.

Twitter or Facebook? (and why)
Both.  Twitter is a good source of information (if you follow the right people) and finding out what people are talking about.  But it is getting pretty spam heavy now and harder to use for business.  Facebook is better for communication and the king of social media marketing.

If you could visit anywhere in the world, where would you go?
A cabin in North Carolina.  With a high speed internet connection.

If you couldn’t be a Website Consultant anymore, what career would you pursue?
An astronaut.  Actually I am one – I have papers to prove it.  Well, papers that state I completed a half-day astronaut training camp anyway.  But it was signed by a real astronaut so I’m bonafide.

How do you think technology and/or web design will change in the next 10-20 years?
Impossible to predict that far ahead, but the nearer future is mobile.  Smart phones and iPads are pushing mobile computing and will force better wifi networks.  As bandwidth increases, our lives will focus more around the internet.

What tips would you give to a business that is just starting out with their first website?
Build a site that is credible in appearance and fresh in content.  You need to look the part and you need to have content to back it up.

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