Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

[…]

Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.

Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:

[…]

The final shot!

We’ve all been there. You spend hours on your masterpiece – planning, scooping out messy pumpkin guts, carving away carefully. Finally, you add a candle, turn off the lights, and enjoy your amazing jack-o-lantern. Now you want to save it for posterity in a picture, and also share it online with your friends and family. But the photo you take ends up a blurry, dark mess, and no matter what you do, you can’t capture the awesomeness of your pumpkin…

Here’s how to get the great Halloween pumpkin photo you’ve been dreaming of! […]

Shot of a young woman using a digital tablet in a boutiquehttp://195.154.178.81/DATA/i_collage/pu/shoots/805077.jpg

If you’ve got a business that fits Pinterest’s demographic and focus, your online store needs to be there. This social network consistently drives referrals, traffic and sales to websites.  But what you really need to know are two things:

  1. Is Pinterest right for your business?
  2. If so, how can I use Pinterest effectively?

[…]

Unless you’ve been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses.  The reason? It works!  Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion rates.

Here are some tips to help you get the best results from email marketing.

[…]

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]

Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year.  Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.

You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]

More and more, a company’s website is the first, valuable interaction with a new customer. Is your website stuck in the Stone Age (and by Stone Age, I mean the 90’s and 00’s)?  What impression are you giving the 58% of American adults who according to Pew Research Center research the products and services they are interested in online before purchasing or engaging a company? […]

Here at NetSource Technologies we’ve designed and developed E-commerce websites using ProductCart — premium E-commerce software developed by Early Impact — for more than eight years. Beginning April 15, NetSource Commerce, a new sister company of NetSource Technologies, is taking over development, sales, and support of the ProductCart E-commerce suite after acquiring the software and related intellectual property from Early Impact. […]