In this video Aaron Low, our Launch Coordinator and Web Programmer, talks with our consultant Brent Haeseker about setting up and updating WordPress.  WordPress is touted as an easy-to-use platform for building websites, but there’s more to it behind-the-scenes than one might originally suspect.  Find out more about installs, backups, manual upgrades and what happens when you pick the wrong 3rd party plugins to use. […]

Most online retailers know this well after a single season of rushing to keep up during November and December, but preparing for the biggest and best retail season online takes time and energy. Start now, and you’ll enjoy the benefits once you’re too busy to concentrate on anything besides fulfilling orders and customer service! […]

It may not sound like an exciting topic, but if you have, or are getting ready to start, an e-commerce based business, then understanding how e-commerce payment processing works will be very helpful for you. In this video, our website consultant, Brent Haeseker, speaks with our ProductCart technical consultant, Matt Foster, about the workings of payment processors, payment gateways, 3rd party payment processors and merchant accounts. […]

Social Media Automation

Social Media Automation is the use of software and apps to help manage and automate social media management. This can include post scheduling, synchronizing posts and content between social platforms, and setting up automatic responses to messages and social actions taken by your followers and customers. Spending time to create automated posts and events can eliminate the need to spend time every day on your business’ social media activities.

Automation and efficiency are some of the biggest benefits of any good online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on automation. Here are some tips to make sure you don’t turn your business’ social feeds into “anti-social” feeds!

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Sep 8, 2017

Hurricane Irma Alert

We have been closely monitoring Hurricane Irma, and as many of you probably already suspect NetSource’s office in Ocala, FL will be closed at least Monday. It is likely that we will lose power here in our office. This means that we will be unable to send or receive email or phone calls from the office.

For Technical Support

In order to serve customers with Technical Support issues, [email protected] will deliver to a mailbox on one of our storm hardened servers in Orlando. We will monitor this mailbox as frequently as possible and respond to customer requests as soon as we can. Obviously if something is broken that requires a drive, our response may be delayed by high winds or road debris, but we will respond as soon as it is safe to do so.

Websites & Email Should Be Unaffected

All of the servers hosting our customer’s DNS, websites, FTP, Email, etc. are in storm hardened and secure data centers with large banks of batteries as well as generators and a guaranteed fuel supply. This means we do not expect the storm to impact those servers. It is possible that one or more Internet links to the data centers will go down, but they have many redundancies built in, which should ensure that our servers and our customers’ websites will be reachable throughout the storm and following the storm.

 

Mobile is critical to your online success. Not simply whether you have a mobile website or not, but how well does it perform, how easy is it to use, how quickly does it download, and how good does it look? Mobile websites and online commerce have grown rapidly in the last few years.  With such rapid growth, some of the buzzwords and definitions have gotten a little fuzzy. Specifically, what the heck is the difference between a responsive and an adaptive website? Is there a difference? Which one do I need? […]

www.leighannesloft.com Mobile Ecommerce Website

 

The Client: Leigh Anne’s Loft

How We Helped: Website Redesign with Adaptive Mobile Development, Ecommerce Platform Switch from Shopify to ProductCart, Email Marketing, and Social Media Management (including paid Facebook and Instagram)

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Mountain & Sackett

www.mountainandsackett.com Responsive Mobile Ecommerce Website

 

The Client: Mountain & Sackett (Mane Enterprises)

How We Helped: Website Redesign with Custom Mobile Development, Ecommerce Platform Upgrades, Email Marketing and Facebook Ad Marketing

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Woman with loudspeaker

If you’ve ever been in charge of your company’s website (or are considering having a site built), you know that there are some industry terms that designers, developers, and consultants throw around. If you’re not a techie, you might sometimes feel like your web designer is speaking a foreign language. Sometimes you might recognize a buzz-word you heard on the news or read about in a business journal. Sometimes, these are technical terms that just go with the terrain. All of them are necessary for you to understand though – to make sure you get the most out of your site and your service providers. […]

Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

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Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.

Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:

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