…or How a Blog is Like a Puppy

Blogs are the new “it” internet technology. All the cool kids have one. And everyone seems to be buzzing about all the great things they can do for you:

  • Build organic traffic from search engines
  • Establish you as a trusted authority in your field
  • Build buzz for new products and developments
  • Serve as a communication tool between your company and your customers

All of that is true, but if you don’t consider all the responsibilities that come along with your brand new blog, it may just come back to bite you… […]

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.

Read it here: 7 Steps to Creating a Viral Video

If you’re new to the web and you’re undertaking the development of your first website, you’ve probably been hearing the term “browser” a lot lately. And most likely you’re confused.

Browsers are one of the most important parts of a user’s web experience; which browser you are using can have a very large effect on how the websites you visit look and behave.  So clearly, understanding how browsers work will be important for you so you can understand fully how your customers will experience your new website once it is complete.

Below I present an introduction to browsers, with the purpose of helping a business person better understand what their designers and programmers are talking about when they start mentioning things like browsers, browser compatibility and cross-browser testing. […]

If you have an online business, this article can help you kick-start the year with straightforward and affordable suggestions for getting your business, message and products out there in front of potential customers. I highly recommend it.

10 Things You Can Do to Make Your Online Business Money
by Susan L. Reid

Google is running a business.  Their business depends on returning the most relevant and useful search results to web surfers, so that they’ll continue to use the Google Search Engine, click on Google ads, and generate revenues.  Because quality search results are so important, Google takes people who try to cheat the system very seriously, and they have very well-documented rules that they use to identify search engine “spammers.”

Break any of these rules, and your rankings will suffer, or even worse, your site can be black-listed… removed entirely from Google.  You may benefit from a brief boost in search engine rankings, but Google always catches up. Trust me; you do not want to fight Google in order to get your website re-listed. […]

Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.

http://adage.com/digital/article?article_id=139795

I just learned about a great new website that recently launched but already has a wealth of collected expert knowledge – http://www.socialmediaexaminer.com/.  Social Media Examiner is a free online magazine with articles and videos to help businesses take advantage of social media tools to generate sales and leads.

Enjoy! And feel free to comment below and add links to specific articles there that you find helpful.

While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal.   According to a recent study by the Center for Media Research, 56.8% of marketers polled “realistically” plan to use email in their advertising next year.

But even though email may be “old”, new strategies and technologies come along every day that can help you start an effective email campaign, or improve your existing one.  Below, I present five new things to try along with five things you really should avoid when planning your next email campaign.

[…]

The team at NetSource Technologies is proud to announce the launch of www.sumterchamber.org, the newly redesigned website for the Sumter County Chamber of Commerce in Florida.

This beautiful website design gives the Chamber of Commerce a fresh new look, and provides a great wealth of information for website visitors. […]