Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.

http://adage.com/digital/article?article_id=139795

I just learned about a great new website that recently launched but already has a wealth of collected expert knowledge – http://www.socialmediaexaminer.com/.  Social Media Examiner is a free online magazine with articles and videos to help businesses take advantage of social media tools to generate sales and leads.

Enjoy! And feel free to comment below and add links to specific articles there that you find helpful.

While email has been around as long the Internet and may not be as “trendy” as the new social media marketing strategies, email campaigns and email marketing are still among the most popular and effective tools in an advertiser’s arsenal.   According to a recent study by the Center for Media Research, 56.8% of marketers polled “realistically” plan to use email in their advertising next year.

But even though email may be “old”, new strategies and technologies come along every day that can help you start an effective email campaign, or improve your existing one.  Below, I present five new things to try along with five things you really should avoid when planning your next email campaign.

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The team at NetSource Technologies is proud to announce the launch of www.sumterchamber.org, the newly redesigned website for the Sumter County Chamber of Commerce in Florida.

This beautiful website design gives the Chamber of Commerce a fresh new look, and provides a great wealth of information for website visitors. […]

NetSource designers and programmers are proud to announce the launch of www.fbcocala.org, a website for the First Baptist Church of Ocala.

The redesigned website is a contemporary design that uses inviting colors and graphic promotional imagery. The centerpiece of the project is the powerful management console, which allows the staff at the First Baptist Church to fully control the organization and content of their website. […]

NetSource Technologies is pleased to announce the launch of a redesigned website for Glastop, Inc., an RV furniture and Marine furniture business.

This custom design is actually three websites in one. The Glastop company website has general information about the company and history, and leads you to their two subsites; Marine Furniture and RV Furniture. Each section continues the look of the website but is distinguished by color. This allows Glastop to target each separate market and still maintain their branding.

The Glastop website uses a Content Management System which gives the staff control of their website content. Products are organized in a clear way that makes browsing their catalog a breeze. Each detail page provides large photos and additional specifications. While the site design was provided by the client.

Glastop Marine and RV Furniture has been providing high quality furniture to RVers and boaters since 1972. Their furniture inventory includes sofas, sofa beds, storage sofas and sectionals, captains/helm chairs and pedestals, recliners, barrel chairs, hi-low marine tables and custom designed and manufactured furniture.

NetSource Technologies is an award-winning web design, hosting, e-commerce and consulting company that has been serving Ocala and clients nationwide since 1995. Visit their web site at www.netsourceinc.com for more information on their services and to view additional client web sites.