Matt Foster

Matt Foster - Author for NetSource Tips

Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the mobile operating system (OS) market continue to grow at an amazing rate.

There’s no big secret to understanding the utility of a mobile-friendly website. When mobile device users search for goods or services in your market and find your website, you want to provide them with the information they need to do business with you. If you don’t help them out with pages that work for their mobile device, it will take them about two seconds to move along to one of your competitors who does. [click to continue…]

Facebook Beefs Up Security with AV Marketplace

May 10, 2012

Toward the end of April, Facebook took a stab at upgrading its security efforts by announcing a partnership with five major anti-virus software vendors: Microsoft, Trend Micro, McAfee, Sophos, and Symantec. The partnership is a sort of one-two punch security effort. Facebook will use the URL blacklists provided by the software vendors to augment its [...]

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How Do Visitors Search for Your Website?

May 7, 2012

When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on what you should worry about as there are crackpot theories about [...]

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Website Usability: Who Are You?

May 3, 2012

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business. One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. [...]

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Put Your Website Visitors In Control

April 30, 2012

In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible. A website gets into trouble when its design diverges from [...]

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How to Manage Your Content for Best Search Engine Results

April 26, 2012

If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine [...]

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Your Website: It’s About Time

April 23, 2012

Websites offer a seemingly endless amount of space for your content, especially compared to traditional media like print or broadcast. For a relatively small hosting fee, you can literally publish entire libraries of text. An average 500 MB hosting account has enough room for more than 150 copies of Leo Tolstoy’s “War and Peace,” 400 [...]

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By the Numbers: Believe What You See

April 19, 2012

Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on real-world data, and they can tell you a lot about [...]

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Is Mobile E-Commerce In Your Future?

April 12, 2012

If you run a business website, it’s time to seriously consider going mobile. Mobile E-commerce, or “M-commerce,” isn’t just about ringtones or app stores anymore. In 2011, for example, Ebay mobile E-commerce accounted for $5 billion — that’s billion with a “B” — in sales, which the company expects to grow to $8 billion in [...]

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Google Hate Me

April 5, 2012

Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate [...]

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Learn to Speak Video: Transition Basics

March 21, 2012

Does anybody remember 1-inch analog video tape? Back when I was a lad (which I’ll define here as “when I still had hair”), if you wanted to learn how to edit video, 1-inch video tape is what you worked with. A video editing console was as big as a Volkswagen, had knobs the size of [...]

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Editing Tips for Online Video

March 14, 2012

As I’ve mentioned previously, the difference between a confusing visual mash-up and an online video that can help you sell often boils down to what happens after you shoot the video. Post-production — what you do with your video editing software — is where you assemble the whole project and get it ready to go [...]

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Matt Foster graduated from the University of Georgia (a long time ago) with degrees in Journalism and Russian Area Studies. He spent more than 20 years as a newspaper editor before jumping into the Internet. For the last 10 years, he's worked as an online content editor and producer, sales consultant and SEO copywriter.

Matt Foster — a portrait

What do you do at NetSource Technologies, and how long have you worked here?
Since 2004 I’m selling stuff here. That’s what I do. Sell stuff. Talk to customers. Make ‘em happy. Five and a half years I’m doing this.

Matt Foster

Matt Foster

Do you have any nicknames?
No present nicknames. Past nicknames have included “Max”, “Ronson” and “Hey, stupid.”

Birthday: May 5

Hometown / Where have you lived?
Grew up in Clermont. Other habitats have included Inverness and Dunnellon.

When did you become interested in art and design?
When the newspaper editor I worked for at the time said “If you want to keep your job, you’d better learn something about art and design.”

When did you become interested in creating websites?
When the newspaper publisher I worked for at the time said “If you want to keep your job, you’d better learn something about creating websites.”

What is your favorite part of your job?
What is best in job? To crush your enemies, see them driven before you, and to hear the lamentation of their women!

When did you become interested in computers and technology?
When the pre-press director I worked for at the time said “If you want to keep your job, you’d better learn something about computers and technology.”

What piece of technology could you not live without?
The binary logic gate. Or the flush toilet. I can’t make up my mind on this one.

What do you like to do on the weekends?
Well, that’s a potentially embarrassing question isn’t it? What if my answer was something untoward or otherwise very odd — this would hardly be the forum for proper comment now, would it? No, no. I think that’s a subject better left as one of those Things Man Was Not Meant to Know.

Do you have any hobbies?
I do, in fact, have hobbies. With a five year old running around the house I don’t have much time to pursue them, mind you. But indeed I do have hobbies.

What are your top three moments in your life so far?
In no particular order:
1 – Born
2 – Married
3 – Kid

What is your favorite food / drink?
Cheezburgr?

What is your favorite sport? Do you have a favorite team?
I like most the baseball sport. The Tampa Bay Rays get my yay! because they are close team.

What are your favorite TV shows?
Baseball games. Or “Iron Chef America”.

What are your favorite movies?
If I said “Kelly’s Heroes” you’d hit me with the negative waves, man. So I’ll say “Apocalypse Now” and “Full Metal Jacket” and scare you instead.

What are your favorite books / magazines?
I don’t always read, but when I do I prefer history. Stay thirsty, my friend.

What are your favorite websites or blogs?
There are, what? 70 bazillion websites and blogs out there and you want me to pick a favorite? Pffft.

Tell us about your family!
Should I leave out the part about the chainsaws and the dynamite?

Do you have any pets?
A very large, very lazy, white cat named Casbert.

If you could visit anywhere in the world, where would you go?
Am I paying for the trip, or are you? If I’m paying for the trip it’s probably some place close and cheap and I’m not staying very long. If you’re paying for the trip, I’m off to Hanalei on the island of Kauai and I’m not coming back until about 2020.

If you couldn’t be a Website Consultant anymore, what career would you pursue?
Retired rich guy. That sounds like a pretty good career.

If you could choose to have any superpower, what would it be?
I’m guessing here that you want an answer that’s some sort of “stock” superpower like “flying” or “x-ray vision” and not a custom superpower like “able to fly and collect precious metals from clouds while I’m doing it”. Truthfully, if I could pick a custom superpower, I’d like to be able to manufacture economy automobiles in my sleep. Lots of them. That would be pretty cool.

How do you think technology and/or web design will change in the next 10-20 years?
Some day, developments in technology will allow me to predict the future. Ask me this question again when that happens.

What tips would you give to a business that is just starting out with their first website?
Call me. Matt. 732-7700.

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