Over the past couple of months, I’ve written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that’s created for the web. Structured data is already used by the major search engines to provide enhanced search result listings, and it’s also used by mobile search providers to produce more accurate local search results.
The trouble is that the world of structured data isn’t all nice, neat and orderly. There’s no single standard “how to” on using structured data markup. The W3C — the organization that develops and manages most of the web’s open standards — recommends two different structured data specifications. The Resource Description Framework in Attributes (RDFa) was developed over a period of years by a W3C working group. The Microdata specification was promoted primarily by the major search players (Google, Yahoo and Bing), and then taken on by another W3C working group in a sort of shotgun wedding. […]
Spend some time surveying a variety of E-commerce sites (without spending money on them, that is…), and chances are you’ll come across some sites that offer name-brand gadgetry at incredibly good prices. Sites like these often sell items such as air-conditioning components, portable power equipment or computer hardware.
With a little bit of research you’ll discover that a number of those E-commerce sites sell in great volume and are quite profitable. For some private entrepreneurs, it’s tempting to try to jump into one of those niche markets with a deep-discount E-commerce site of their own. […]
Just like a bricks-and-mortar store needs somebody behind the counter, an E-commerce web site requires somebody behind the scenes to make things run smoothly.
Your E-commerce site is never going to be a fire-and-forget operation. Somebody has to process the orders. Somebody has to insure payment has been made. Somebody has to manage inventory and pricing. Somebody has to handle fulfillment and shipping. […]
For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA?
Local businesses have local customers. It stands to reason that a local business website needs to have its strongest presence in local searches. So how do you give your business website greater search appeal for local users?
Mobile search is bringing about rapid change in local online marketing. The exact number varies depending on the source, but it’s a safe bet that at least 800 million location-relevant searches are conducted from mobile devices each month — and the number of mobile searches is growing every month as more people begin to use mobile digital devices. […]
In last week’s blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website’s code.
I’ve read a few articles in prominent, non-technical publications that promote the use of structured data markup — using the Microdata format sponsored primarily by Google, Bing and Yahoo — as a method of improving SEO. Unfortunately, that’s not quite accurate. In fact, the major search engines have made it abundantly clear that using an extended markup like Microdata (or any of the other vocabularies) has no impact on a page’s search ranking. […]
If you’re very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you’ve noticed that the search engines are returning results that are a lot more informative than they used to be. “Old” style search are familiar and straightforward; they’ve got a page title, a URL and some text (usually from the content). […]
Back in April, Google released a new major update to its search algorithms under the project name “Penguin”. The update didn’t cause the same amount of chaos and panic that followed the 2011 Panda update, but it still took a big bite out of the search ratings for a number of (previously) highly-ranked websites.
The Panda update (in February 2011) hammered very profitable websites known as “content farms” because it devalued or negatively rated duplicate content and content that the algorithm judged “low quality”. Now that the dust has settled from the Penguin roll out, it appears this update focused heavily on the quality of a site’s incoming links and on the “spamminess” of its content. […]
Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would remember it. Domains were a little bit harder to register and cost more (inflation-adjusted, anyway), but you could always find something decently memorable that didn’t have too many consonants in the middle of it.
That’s not so much the case anymore. Looks like all of the easy stuff is taken, which is why so many websites have domain names that read like something from the bookmark list of famous comicbook villain Mister Mxyzptlk. (Don’t get any smart ideas. “Mxyzptlk.com” is taken.) […]
Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales.
Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because they think good optimization is too expensive. While an investment in top-notch SEO work is seldom wasted, two very effective SEO tactics fall into the Do It Yourself category and are often overlooked by many webmasters and site owners. […]
In a post last week, I mentioned that sometimes something good accidentally happens as a result of the dark machinations of the technology industry’s various would-be Evil Overlords. In the interest of fairness, this week I’m going to point out that more often than not, when the Evil Overlords get involved in the affairs of mere mortals, something wicked this way comes.
The networking mega-corporation Cisco is usually so far behind the scenes that it’s never considered a contender for the Evil Overlord label. If you work in a large company, maybe you’ve heard somebody from tech support ranting about the frustration of taking a Cisco certification exam (although obviously they’ve never experienced the arcane adventure that is Novell Netware). Otherwise, you seldom hear the name spoken in public. Until a few weeks ago, anyway. […]
In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil Google Overlords have agreed to take turns wearing the Most Evil Conspiracy Ever championship belt. (Probably to keep the Evil Facebook Overlords-in-Training out of the game.)
Every now and then, though, something useful happens when one of the conspiracies goes awry. Apple has produced some interesting TV commercials, for example, and Microsoft offers its Visio software, which can be a lot of fun if you get your hands on one of those “crime scene diagram” templates. Another one of those happy accidents is Google’s Chrome Web Store. […]
Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include.
Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I outlined in an earlier post, your policy needs to define acceptable and unacceptable types of online conduct as specifically as possible. […]