The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the keyword that you would like to advertise on.
Many business owners who work with digital advertising agencies still want to write some or all of their own website content. Your agency can set up a Content Management System (CMS) for your website that makes posting on your website just as easy as writing a letter in a Microsoft Word document. […]
The business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+, YouTube, and Facebook can help them achieve their branding and revenue generation objectives. However, when managed well, social media is an important marketing tool for manufacturers. […]