Most online retailers know this well after a single season of rushing to keep up during November and December, but preparing for the biggest and best retail season online takes time and energy. Start now, and you’ll enjoy the benefits once you’re too busy to concentrate on anything besides fulfilling orders and customer service! […]

Social Media Automation

Social Media Automation is the use of software and apps to help manage and automate social media management. This can include post scheduling, synchronizing posts and content between social platforms, and setting up automatic responses to messages and social actions taken by your followers and customers. Spending time to create automated posts and events can eliminate the need to spend time every day on your business’ social media activities.

Automation and efficiency are some of the biggest benefits of any good online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on automation. Here are some tips to make sure you don’t turn your business’ social feeds into “anti-social” feeds!

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Online Marketing Concept

There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.

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web building

It is a common-held misconception by many business owners that once their website is up and running it will need minimal updates from then on. However, the truth is there will come a time when every businesses website will need to be totally redesigned. It could be years before that redesign is needed or it could be after only one year but how do you know when that time has come? Well, there are many indications that can signal it is time to redesign your website. Below are fourteen signs that it might be time to take some action.

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Emotional facial expression wide eyed couple, woman an man looking

1. Not Listening To Your Customers

This one mistake can damage your business in a moment notice. If you’re not listening to what your customers need and are asking for then they will go to your competitors who will listen to them. You and your business are in existence for one reason and one reason only – to serve your customers needs and wants.

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Business people use Technology Ecommerce Internet Global Marketing Purchasing Plan and Bank Concept

If you’re a business owner or entrepreneur you might be starting to consider building an e-commerce site. However, before you do you need to consider all the ‘hidden’ costs that you will mostly likely encounter. At first glance, opening an e-commerce site seems like an easy solution that will bring in mounds of cash to your business. However, hidden costs can quickly add up, leaving you wondering if it was all worth it. Here we are going to discuss the costs that most commonly creep up on unsuspecting e-commerce owners so you can go forth with your business plans without unwelcome surprises.

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Hand holding tablet with Live Streaming word on wood table ,Internet marketing concept..

In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though?  Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.

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Spotlighted businessman

Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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Photographer at location shot

In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.

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Live Chat

How your business handles customer service is paramount to your success – and your customers’ if you’re a B2B business. There are so many tools and systems available in the customer service realm to consider when deciding how your team will service customers. One tool to consider is an online live chat function. Here are five reasons you should consider utilizing live chat on your website. […]

So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]