How your business handles customer service is paramount to your success – and your customers’ if you’re a B2B business. There are so many tools and systems available in the customer service realm to consider when deciding how your team will service customers. One tool to consider is an online live chat function. Here are five reasons you should consider utilizing live chat on your website. […]
So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]
Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]
As the owner or administrator of a WordPress-based website, one of the important things you need to keep in mind is that the software powering your site isn’t a static creation that you can just forget about after the initial installation. WordPress – and the plugins and themes that enhance WordPress – are dynamic pieces of software that are continually being upgraded and improved. Here are three of the most important reasons for keeping all of your WordPress software up to date.
It may seem odd that we are at the fifth stage of this blog series on Business Website Success for redesigning your website and we have yet to talk about website design or budgeting. You may already have some initial design ideas in your head or a rough budget projection, but until you determine all aspects of what it takes to have a profitable business online – design AND marketing – your design concepts or budget may be off base from your true needs.
In this stage of the planning, we are going to look at initial marketing ideas. I say initial marketing ideas as we are not locking anything down yet. Instead, we are getting a clearer assessment of what is needed to promote the website (or more importantly, your business) after launch and what options are available. Marketing can be a hidden or overlooked expense for many business owners, so getting this information up front helps to avoid surprises later. […]
Some businesses believe that email marketing is outdated now that we have social media. Many businesses opt out of using email marketing without even realizing the results it can provide.
If you have been following this blog series, you have spent time putting together your goals for your website and you have defined your needs for the site, as well as the needs of your customers. Now is the time to take what you have distilled from that research, and begin mapping it all out. This is what you could refer to as the blueprinting stage of your website. […]
Mobile is critical to your online success. Not simply whether you have a mobile website or not, but how well does it perform, how easy is it to use, how quickly does it download, and how good does it look? Mobile websites and online commerce have grown rapidly in the last few years. With such rapid growth, some of the buzzwords and definitions have gotten a little fuzzy. Specifically, what the heck is the difference between a responsive and an adaptive website? Is there a difference? Which one do I need? […]
If you’ve ever been in charge of your company’s website (or are considering having a site built), you know that there are some industry terms that designers, developers, and consultants throw around. If you’re not a techie, you might sometimes feel like your web designer is speaking a foreign language. Sometimes you might recognize a buzz-word you heard on the news or read about in a business journal. Sometimes, these are technical terms that just go with the terrain. All of them are necessary for you to understand though – to make sure you get the most out of your site and your service providers. […]
Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.
Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.
Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:
Everyone knows what bad design looks like. I know what you’re thinking: If everyone knows what bad design looks like, then why do people still think animated flaming skulls on websites are a good idea? […]