Articles by Our Developers

5 Things to Consider Before Starting Your New Website Project

April 9, 2012

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some [...]

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Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers [...]

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4 Social Networking Techniques to Avoid

January 2, 2012

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  [...]

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DOs and DON’Ts of Building Backlinks (to improve SEO)

December 26, 2011

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most [...]

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YouTube Marketing in 4 Easy Steps

December 19, 2011

So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. [...]

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3 Content Types That Drive Traffic, Engagement, and Conversions

December 12, 2011

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to [...]

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6 Quick Additions and Strategies to Boost Your Holiday Sales

November 30, 2011

Cyber Monday has already come and gone, and the Holiday shopping season is well under way.  Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand.  However, there are a few things you [...]

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Optimizing Your Product Descriptions in 5 Steps

October 19, 2011

If you have an e-commerce website, you know that one of the biggest tasks is getting all of your product information into your online catalog.  You’ve got to collect photos, descriptions, technical info like weights and sizes, and SKUs.  In addition, you want to make sure that each of your product pages is optimized for [...]

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Learn the Lingo for Online Display Ads

October 17, 2011

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure [...]

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Is Pay-Per-Click Right for You?

October 13, 2011

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company.

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Friend, Follow, Like? Are you using social media appropriately?

June 27, 2011

The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media [...]

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A Few Best Practices on Writing an RV Description

June 20, 2011

Lately I have been noticing a lot of our RV dealer clients using some very damaging SEO techniques when writing their RV descriptions.  So I decided to put together a list of a few tips and tricks to help you in the Search Engines as well as help draw attention to key points for your [...]

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