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Articles by Our Developers

Google Unveils Revised Structured Data Testing Tool

September 27, 2012

Just to prove that no aspect of online technology can sit still for any longer than a 7-year-old, last week Google launched an updated version of what it previously called its “Rich Snippet Test Tool”. As part of the deal, it’s gotten a new name — the Structured Data Testing Tool . The page is a [...]

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Structured Data Can Get Complicated

September 20, 2012

Over the past couple of months, I’ve written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that’s created for the web. Structured data is already used by the major search engines to provide enhanced search result listings, and it’s also used by mobile search providers [...]

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Is your website friendly to local search?

August 30, 2012

For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA? Local businesses have local customers. It stands to [...]

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Microdata markup and the bottom line

August 22, 2012

In last week’s blog post, I wrote about structured data markup. That brings up the question of why you might want to consider adding some elements of this markup vocabulary to your website’s code. I’ve read a few articles in prominent, non-technical publications that promote the use of structured data markup — using the Microdata [...]

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Structured data markup provides improved search results

August 15, 2012

If you’re very observant, or if you just spend a lot of time poking at Google or Bing, over the last year or so perhaps you’ve noticed that the search engines are returning results that are a lot more informative than they used to be. “Old” style search are familiar and straightforward; they’ve got a [...]

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QR Codes with Style

May 25, 2012

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can [...]

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5 Things to Consider Before Starting Your New Website Project

April 9, 2012

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some [...]

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Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers [...]

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4 Social Networking Techniques to Avoid

January 2, 2012

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  [...]

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DOs and DON’Ts of Building Backlinks (to improve SEO)

December 26, 2011

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most [...]

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YouTube Marketing in 4 Easy Steps

December 19, 2011

So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. [...]

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3 Content Types That Drive Traffic, Engagement, and Conversions

December 12, 2011

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to [...]

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