Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]

The WordPress CMS system is a very easy and intuitive interface for updating your website. Many of our custom websites that feature the WordPress Content Management System (CMS) also use a third-party plug-in called Thesis to update the design of the website. The following article details some of the basic steps for adding new pages and content to your website.
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What is this Pixlr?

Pixlr (http://www.pixlr.com/editor/) is an online photo editing application that offers many of the professional features found in Adobe’s PhotoShop for free in your internet browser. This guide is not meant to detail all the features of Pixlr, but act as a quick reference for performing basic functions dealing with adding photos to your CMS website without relying on a designer. […]

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little hand for the toy I had, dropping his current toy in the process.  Doing what any good and caring uncle would do, I decided to experiment on him.  I started picking up random items nearby and playing with them like they were really cool toys too.

“Brrrrrrrr!  Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet.  Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process.  It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.

We are naturally inclined to reach for whatever the next big thing is.  Right now, social media is that thing, and for the most part, it is worth reaching for.  But what shiny toys might we be dropping in the process?  Likely it is email marketing. […]

Search Engine Optimization (SEO) has become a popular topic among website owners. Everyone wants to have the #1 spot in search engines, but it’s hard to know what advice to follow.

Sometimes reading SEO tips and tricks can cause more harm than good. Following bad advice can be dangerous and can potentially get your website blacklisted by search engines.

Google’s algorithm for determining how to rank websites in their search results may be a secret, but the fundamental concept behind it is not. Google wants to provide quality content that matches what users are searching for. The best way to optimize your website for search engines is to focus on building the best website possible for your website visitors. If you are able to accomplish this, your website will already be optimized for search engines!

Below are some basic tips to help you build a better website that customers and search engines will both love. […]

Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business.  So how can you increase conversions on your website? Here are 5 suggestions to try:

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One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?”

About half the time, I discover that they haven’t given the subject any thought at all. It doesn’t surprise me. There are so many things to consider and so many issues to address with the start-up of a new online store, that I can’t really blame folks for not going into too much detail in planning for something that may initially appear “automatic” to them. […]

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]

Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]