So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. But just uploading a digital version of the commercial the cable company produced for you will probably not result in more website visitors and increased sales.  Follow these steps to create and promote effective online videos that generate business. […]

Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors.  However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]

Cyber Monday has already come and gone, and the Holiday shopping season is well under way.  Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand.  However, there are a few things you still have time to take advantage of for some quick boosts. […]

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]

The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media effectively for your business. This is going to be a long post, so you may want to bookmark it for future reference. […]

Lately I have been noticing a lot of our RV dealer clients using some very damaging SEO techniques when writing their RV descriptions.  So I decided to put together a list of a few tips and tricks to help you in the Search Engines as well as help draw attention to key points for your customers. […]

Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]

The WordPress CMS system is a very easy and intuitive interface for updating your website. Many of our custom websites that feature the WordPress Content Management System (CMS) also use a third-party plug-in called Thesis to update the design of the website. The following article details some of the basic steps for adding new pages and content to your website.
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What is this Pixlr?

Pixlr (http://www.pixlr.com/editor/) is an online photo editing application that offers many of the professional features found in Adobe’s PhotoShop for free in your internet browser. This guide is not meant to detail all the features of Pixlr, but act as a quick reference for performing basic functions dealing with adding photos to your CMS website without relying on a designer. […]

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little hand for the toy I had, dropping his current toy in the process.  Doing what any good and caring uncle would do, I decided to experiment on him.  I started picking up random items nearby and playing with them like they were really cool toys too.

“Brrrrrrrr!  Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet.  Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process.  It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.

We are naturally inclined to reach for whatever the next big thing is.  Right now, social media is that thing, and for the most part, it is worth reaching for.  But what shiny toys might we be dropping in the process?  Likely it is email marketing. […]