Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]
The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media effectively for your business. This is going to be a long post, so you may want to bookmark it for future reference. […]
Lately I have been noticing a lot of our RV dealer clients using some very damaging SEO techniques when writing their RV descriptions. So I decided to put together a list of a few tips and tricks to help you in the Search Engines as well as help draw attention to key points for your customers. […]
Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]
The WordPress CMS system is a very easy and intuitive interface for updating your website. Many of our custom websites that feature the WordPress Content Management System (CMS) also use a third-party plug-in called Thesis to update the design of the website. The following article details some of the basic steps for adding new pages and content to your website.
We all know that having a company blog is a great way to encourage visitors to return to your website on a regular basis. Setting up the blog is easy – but writing articles regularly is the difficult part! If you have a bad case of blogger’s block, here are a list of article ideas to help get your creative juices flowing! […]
What is this Pixlr?
Pixlr (http://www.pixlr.com/editor/) is an online photo editing application that offers many of the professional features found in Adobe’s PhotoShop for free in your internet browser. This guide is not meant to detail all the features of Pixlr, but act as a quick reference for performing basic functions dealing with adding photos to your CMS website without relying on a designer. […]
Years ago I was babysitting my nephew. He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him. I noticed that whatever toy of his I was playing with he wanted. He’d reach out his little hand for the toy I had, dropping his current toy in the process. Doing what any good and caring uncle would do, I decided to experiment on him. I started picking up random items nearby and playing with them like they were really cool toys too.
“Brrrrrrrr! Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet. Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process. It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.
We are naturally inclined to reach for whatever the next big thing is. Right now, social media is that thing, and for the most part, it is worth reaching for. But what shiny toys might we be dropping in the process? Likely it is email marketing. […]
Ever wondered what your designer or printer is talking about when they start talking about color? Here is a quick guide to color models and working with branded colors, to help you navigate those conversations. […]
Search Engine Optimization (SEO) has become a popular topic among website owners. Everyone wants to have the #1 spot in search engines, but it’s hard to know what advice to follow.
Sometimes reading SEO tips and tricks can cause more harm than good. Following bad advice can be dangerous and can potentially get your website blacklisted by search engines.
Google’s algorithm for determining how to rank websites in their search results may be a secret, but the fundamental concept behind it is not. Google wants to provide quality content that matches what users are searching for. The best way to optimize your website for search engines is to focus on building the best website possible for your website visitors. If you are able to accomplish this, your website will already be optimized for search engines!
Below are some basic tips to help you build a better website that customers and search engines will both love. […]
There are many ways to improve your website, here are a few SEO tips on your Title, Description, and Keyword tags. […]
Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business. So how can you increase conversions on your website? Here are 5 suggestions to try: