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Design, Branding, and Advertising

Outdoor Business Photos: Success Is in the Timing

January 16, 2012
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When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or [...]

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13 Reasons Not to Design By Committee

January 13, 2012
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I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday. Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to [...]

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Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers [...]

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Learn the Lingo for Online Display Ads

October 17, 2011

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure [...]

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Icons – Amazing Little Pictures

April 14, 2011

I will freely admit my bias towards icons upfront, I believe that just about every design can benefit from their use. What exactly is an icon you might ask? For design purposes, icons are simplistic representations of a concept. Take something big and grand, like the Earth, and reduce it down to a it’s most [...]

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Quick Color Guide

November 18, 2010

Ever wondered what your designer or printer is talking about when they start talking about color?  Here is a quick guide to color models and working with branded colors, to help you navigate those conversations.

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Your website is not a print ad

April 20, 2010

Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature.

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Product Photography on a Budget

March 2, 2010

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements. It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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Choosing An Advertising Medium For Your Business

November 4, 2009

When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers. There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you [...]

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What makes a credible website?

October 5, 2009

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is [...]

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