Bradd and Hall has been one of the top suppliers of RV furniture, products and renovations for over 34 years, so it was only fitting that they have a custom website of equal quality. Recently, the designers at NetSource Technologies helped Bradd and Hall launch www.bradandhall.com, a custom e-commerce website that is mobile-friendly and designed with their customers in mind. […]
The world we know today is one of digital dominance, and the average amount of time spent online increases every year. People have become more interested in online shopping because they think they can get better deals online and won’t have to shop in crowded malls or stores. According to nchannel.com, 64% of people think customer experience is more important than price and 65% of people have cut ties over a single poor experience.
Numerous factors are taken into account when discussing customer experience and the most important factor of customer experience is website design. Your website’s design determines how a customer feels and interacts with your brand.
So how do you know if your business has poor website design? Here are the top 4 warning signs that your web design needs improvement:
What’s the first thing you do before you buy something or go to a store?
According to the experts at AdWeek, 81% of shoppers do online research on the company or product they are considering BEFORE they make a purchase. A major part of thisresearch process consists of reading online reviews. Whether we like it or not, reviews are one of the most important and trusted resources that people take into account when choosing where to shop, eat, or do business.
As a business owner, reviews are extremely important to your reputation, and they simply can’t be ignored. Your goal should be to generate positive reviews from your customers. But how? How do you get someone to go home and write a review after a good experience? What do you do when someone gives you a bad review?
Don’t worry, keep reading and we’ll answer all these questions for you.
But first, the key to your reputation starts with YOU. […]
Even with all our new technology, smartphones, social media, etc., email is still one of the greatest marketing tools around. It’s inexpensive, flexible, targeted, and very effective if done correctly. […]
If you are hearing a lot of references to the phrases “mobile-friendly”, “responsive mobile” or “mobile responsive” in regards to website design and not quite sure what all this means, you are not alone. You may also be aware that these phrases somehow play into your Google rankings but are not entirely sure how or why? Let’s review so we can come away with a clearer understanding.
We’re a little under a week away from the April 21st mobile search deadline and we know that you’re thinking, “This is the end!” And if this was Penguin/Panda, we’d be right there with you, screaming that the sky was falling and everything (non-mobile) was coming to an end. However, It’s not.
As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.
Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi? Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.
Enter: Brand Identity
AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page.
Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”
Now, you’re probably asking “what does mobile-friendly mean?”
Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:
Avoids software that is not compatible with mobile devices (i.e. Flash)
Text is easily readable without needing to be zoomed in
Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom
Links are displayed in a way that can be easily clicked on
To learn more about Mobile and Responsive Web Design, you can explore the following articles:
If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.