You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually.

Google (and all search engines for that matter) has been changing the way it ranks websites and quality content has become a major component in their ranking algorithms. When you think about it, that makes perfect sense. Google makes most of its money through paid advertising which it displays above, next to and below organic (non-paid) search results. Google wants people to use their search engine as often as possible, as this gives them more changes to show their ads which they hope will get clicked (this is the point at which Google gets paid). If you were to use their search engine and didn’t get the information you needed, you’d stop using their search engine. This is why quality content is so important.

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It is a big decision to make when you are deciding on which company you’d like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing you want is to pay out a large amount of money on a website that neither meets your expectations nor brings in results for your company. To help you choose a web design firm that will meet your expectations, here are 5 important questions to ask before hiring Design Company. […]

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]

The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews [1].  One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down.  In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]

Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year.  Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.

You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]

May 25, 2012

QR Codes with Style

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]

When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or having somebody on their staff with a decent camera do the job for them. […]

I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday.

Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to me is the concept of “design by committee.”  I get chills down my spine whenever a client or potential client refers to needing to have their committee review all design layouts.  I’m going into my 13th year with NetSource, and in all of these years of experience in the development of hundreds of website projects, I have never seen a project benefit from “design by committee.” […]

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers spend online, another five or six are going to off-line purchases that are influenced by online research. In fact, 97% of Internet users in the U.S. gather shopping information online. Yet many business owners still have not ventured into the world of online reviews, even though their customers are researching them and making purchasing decisions based on the online reviews they find.

Here are some tips to help you get started and take control of your online reviews: […]

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]