Design, Branding, and Advertising

Learn the Lingo for Online Display Ads

October 17, 2011

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure [...]

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Icons – Amazing Little Pictures

April 14, 2011

I will freely admit my bias towards icons upfront, I believe that just about every design can benefit from their use. What exactly is an icon you might ask? For design purposes, icons are simplistic representations of a concept. Take something big and grand, like the Earth, and reduce it down to a it’s most [...]

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Quick Color Guide

November 18, 2010

Ever wondered what your designer or printer is talking about when they start talking about color?  Here is a quick guide to color models and working with branded colors, to help you navigate those conversations.

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Your website is not a print ad

April 20, 2010

Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature.

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Product Photography on a Budget

March 2, 2010

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example [...]

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What is Whitespace?

February 2, 2010

Whitespace—or, negative space—is the open space between elements in a design. The space can be a color other than white, as long as the area is void of elements. It’s common for whitespace to be seen as “wasted space,” especially when you are working with a limited area. After all, why wouldn’t you want to [...]

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The Logo Design Litmus Test

December 1, 2009

Logos are everywhere working 24 hours a day, 7 days a week to brand items for easy company recognition. But creating an effective logo is not easy. Below are the five main criteria to keep in mind with any logo design.

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Choosing An Advertising Medium For Your Business

November 4, 2009

When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers. There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you [...]

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What makes a credible website?

October 5, 2009

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is [...]

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Favicons – 256 pixels of branding

September 28, 2009

Favicons (condensed from  “favorite icons”) are extremely small, 16×16 pixel graphics that help support your online branding in a very large way. Favicons function as an important visual reminder of your brand for users both on and offline.

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Is it Brand New, or New Branding?

June 8, 2009

This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to [...]

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Design by Committee Causes Much Pity

January 16, 2009

No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard” and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with. I have [...]

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