Design, Branding, and Advertising

What makes a credible website?

October 5, 2009

Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is [...]

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Favicons – 256 pixels of branding

September 28, 2009

Favicons (condensed from  “favorite icons”) are extremely small, 16×16 pixel graphics that help support your online branding in a very large way. Favicons function as an important visual reminder of your brand for users both on and offline.

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Is it Brand New, or New Branding?

June 8, 2009

This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to [...]

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Design by Committee Causes Much Pity

January 16, 2009

No matter how optimistically it is presented, no matter how often it is mentioned that “everyone’s onboard” and no matter how much you want to believe it will work for the better, design by committee is a process that delays the completion of a website that no one involved will be happy with. I have [...]

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