Design, Branding, and Advertising

Content, Not SEO Tactics

July 22, 2014

You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually. […]

Continue Reading →

PPC Minute: Average Cost-Per-Click (CPC)

June 24, 2014

What Is It? The average amount paid for clicks on an ad. How Is It Calculated? Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame.

Continue Reading →

PPC Minute: Click-Through Rate (CTR)

May 20, 2014

What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions.

Continue Reading →

5 Questions to ask before you hire a Design Company

May 6, 2014

It is a big decision to make when you are deciding on which company you’d like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing you want is to pay out a […]

Continue Reading →

QR Codes: 7 Tips for Success

February 27, 2014

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most […]

Continue Reading →

What Does Your Online Reputation Say About Your Brand?

January 7, 2014

The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews […]

Continue Reading →

5 Things on Your Website That Make Your Business Look Bad

November 26, 2013

Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  […]

Continue Reading →

QR Codes with Style

May 25, 2012

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can […]

Continue Reading →

Outdoor Business Photos: Success Is in the Timing

January 16, 2012
Thumbnail image for Outdoor Business Photos: Success Is in the Timing

When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or […]

Continue Reading →

13 Reasons Not to Design By Committee

January 13, 2012
Thumbnail image for 13 Reasons Not to Design By Committee

I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday. Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to […]

Continue Reading →

Getting Positive Reviews Online

January 9, 2012

Online review sites are becoming more and more vital to consumers as they research businesses and products online.  Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers […]

Continue Reading →

Learn the Lingo for Online Display Ads

October 17, 2011

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure […]

Continue Reading →