Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various campaign types so you can get the most from your advertising budget.

Two of the most commonly used campaign types within the AdWords interface are Search campaigns and Display campaigns. These campaign types can be used to accomplish different goals, so it’s good to know when it’s best to use one over the other. Let’s take a quick look at some of the differences between the two campaign types. […]

On April 2, 2014, Google officially released Universal Analytics, a new tracking code created to replace their Classic Analytics tracking code. According to Google, the Classic Analytics tracking code will continue to function for two years from the release of Universal Analytics; however, being proactive in upgrading will help ensure you don’t lose any Google Analytics data.

For in-depth details about upgrading to Universal Analytics, visit the Universal Analytics Upgrade Center. […]

What Are Impressions?

The number of times your ad was shown during a specified time frame.

How Are They Calculated?

Every time your ad is shown, your Impression count is increased by one.

Why Are They Important?

Impressions get your ad in front of your audience. They build brand awareness and get searchers one step closer to completing an action on your website that you want them to complete such as buying a product, requesting more information or downloading a white paper.

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Colors attract attention, set a mood and make a statement – all things designers keep in mind when creating a website.

In fact, research shows 84.7 percent of people say color is the largest factor when choosing products. Even more interesting, most buyers make a subconscious decision about a product within 90 seconds of the initial viewing. That being said, color is one of the largest aspects to consider when designers build a website.

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You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually.

Google (and all search engines for that matter) has been changing the way it ranks websites and quality content has become a major component in their ranking algorithms. When you think about it, that makes perfect sense. Google makes most of its money through paid advertising which it displays above, next to and below organic (non-paid) search results. Google wants people to use their search engine as often as possible, as this gives them more changes to show their ads which they hope will get clicked (this is the point at which Google gets paid). If you were to use their search engine and didn’t get the information you needed, you’d stop using their search engine. This is why quality content is so important.

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It is a big decision to make when you are deciding on which company you’d like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing you want is to pay out a large amount of money on a website that neither meets your expectations nor brings in results for your company. To help you choose a web design firm that will meet your expectations, here are 5 important questions to ask before hiring Design Company. […]

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]

The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews [1].  One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down.  In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]

Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you.  Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online.  The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year.  Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.

You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]

May 25, 2012

QR Codes with Style

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]