QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]
The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews . One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down. In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]
Your website is an opportunity for you to make a good impression and help existing and potential customers decide whether or not they should do business with you. Even if your business is mostly offline (i.e. you don’t have an ecommerce site), you should still be very worried about the impression you are making online. The majority of consumers now use the web to research everything from the new restaurant that opened downtown to the accounting firm they are considering bringing business to next year. Even if their purchase or business transaction will happen in the “real” world, their decision is often made before you even get to meet your potential customer.
You only get one chance to make a good first impression, so avoid these common pitfalls at all costs! […]
We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]
When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or having somebody on their staff with a decent camera do the job for them. […]
I hope you’re not superstitious, because if you are, you may not like this post. I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday.
Friday the 13th is a scary day to many people, but not to me. However, what IS scary to me is the concept of “design by committee.” I get chills down my spine whenever a client or potential client refers to needing to have their committee review all design layouts. I’m going into my 13th year with NetSource, and in all of these years of experience in the development of hundreds of website projects, I have never seen a project benefit from “design by committee.” […]
Online review sites are becoming more and more vital to consumers as they research businesses and products online. Sites like Yelp and Google Local allow customers to post their reviews for others to read, making them a powerful influence in consumer buying decisions. According to the MIT Technology Review, for every one dollar U.S. consumers spend online, another five or six are going to off-line purchases that are influenced by online research. In fact, 97% of Internet users in the U.S. gather shopping information online. Yet many business owners still have not ventured into the world of online reviews, even though their customers are researching them and making purchasing decisions based on the online reviews they find.
Here are some tips to help you get started and take control of your online reviews: […]
If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads). However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]
I will freely admit my bias towards icons upfront, I believe that just about every design can benefit from their use. What exactly is an icon you might ask? For design purposes, icons are simplistic representations of a concept. Take something big and grand, like the Earth, and reduce it down to a it’s most basic but identifiable depiction. […]
Ever wondered what your designer or printer is talking about when they start talking about color? Here is a quick guide to color models and working with branded colors, to help you navigate those conversations. […]
Websites are a great advertising medium, they can communicate a great deal of information along with reinforcing your company’s branding. What separates websites from more traditional print advertising mediums is their dynamic instead of static nature. […]
In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example to highlight the basics of lighting and shooting an isolated product photo. I have chosen a small friendly shaped incense burner. […]