In a previous post, I pointed out that E-commerce is real business. If you’re an aspiring E-commerce owner, that means you need to do many of the same things as a “bricks and mortar” startup. Write (and execute) a business plan, secure your suppliers, budget your cash and prepare for customers. […]
If you’re new to the universe of E-commerce, there’s a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn’t matter where you hide it, how much you paid for it or what time you plan to launch the new site. You’ll start looking for the Easy Button that first day, and It. Will. Be. Gone. […]
Cyber Monday has already come and gone, and the Holiday shopping season is well under way. Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand. However, there are a few things you still have time to take advantage of for some quick boosts. […]
Really the title of this blurb should be ‘How can a shopping cart help your business?’ – but since ProductCart is our e-commerce solution of choice here at NetSource, we’ll stick with that title. For any business with any kind of product base, whether retail, manufacturing or wholesale, a listing of those products on the web should be a must. After all, as a business you want – strike that, you need – customers to be able to find your products. […]
The folks at Country Meats had a problem.
The Ocala-based producer of smoked-meat snack sticks had recently added to their marketing reach by starting to take orders from their fund-raising customers through an online order form. Unfortunately, they were facing an issue commonly encountered by many businesses on their initial entry into the world of e-commerce: Accurate order fulfillment. […]
If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.
Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both search engine rankings and site traffic. Often overlooked in the middle of that huge data dump, however, are three simple things you can do to help build your site’s search recognition and drive more visitors to your site.
Too many business owners get caught in the trap of making a website something that they like as opposed to researching what type of site will best convert visitors into buying customers. I commonly hear “I want” this or “I want” that without having answers to how a customer might percieve those things. I’m not saying the site shouldn’t be an online reflection of your business – it should, and it should be appropriately branded – but, site usability, content displayed and specific features added should be geared towards your client’s likes and dislikes.
The site is a sales tool, and like all sales tools and marketing messages it can be refined and tweaked to better convert customers. The only way to refine your marketing materials is to step back from being emotionally involved and look at your material from a strictly analytical view.
If your site is not a sales tool but provides a service itself, such as an e-commerce site or membership-based site, then you need to be even more aware of your customer’s wants and needs because with websites, you always have stiff competition that will try and woo your client base with features specifically tailored to them.
Regardless of your site, stay in communication with your customers and solicit feedback from them on their impressions of the site. Ask them want they like, what they don’t like, what they wish the site had and what they would change about it. Visit your competitor’s websites to stay on top of new features they add. Keep track of your website traffic stats to monitor changes in traffic as you tweak your online message.