Just like a bricks-and-mortar store needs somebody behind the counter, an E-commerce web site requires somebody behind the scenes to make things run smoothly.

Your E-commerce site is never going to be a fire-and-forget operation. Somebody has to process the orders. Somebody has to insure payment has been made. Somebody has to manage inventory and pricing. Somebody has to handle fulfillment and shipping. […]

There are many different ways to build a successful E-commerce business, but they all have one thing in common.

Loyal customers.

I don’t mean ‘just’ happy customers. I mean customers who will come back to your web site and purchase from you again. It’s not a revolutionary discovery. A lot of books and articles have been written on the same general business theme: Customer satisfaction means nothing; customer loyalty means everything. […]

A surprising number of small businesses avoid E-commerce because they believe credit card information submitted via the Internet can be easily compromised. Nothing could be farther from the truth. In fact, if your E-commerce is properly implemented by a skilled developer, your customers are safer using an online interface than they are handing their card over to the staff at their local coffee-shop. […]

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business.

One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. People like to know what they’re buying. Fortunately, it’s a disadvantage that can be overcome to a degree by including plenty of good product-specific content like photos, videos and reviews. Another disadvantage is that consumers can’t see you — or your business — and gain a sense of trust from that contact. As much as people like to know what they’re buying, they also want to have confidence in who they’re buying from. […]

Many of our E-commerce customers are dreamers. Some of them are BIG dreamers. It sort of goes with the territory. There are plenty of examples of successful E-commerce websites out there on the Internet, but for every success there are at least two or three (or more) complete fizzles. It takes a lot of small business grit — and a strong vision of success — to enter the world of online retail sales. […]

If you’re new to the universe of E-commerce, there’s a Big Secret that you need to know. The night before you launch your E-commerce website, a squad of specially trained gremlins will break into your office and steal your Easy Button. It doesn’t matter where you hide it, how much you paid for it or what time you plan to launch the new site. You’ll start looking for the Easy Button that first day, and It. Will. Be. Gone. […]

Cyber Monday has already come and gone, and the Holiday shopping season is well under way.  Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand.  However, there are a few things you still have time to take advantage of for some quick boosts. […]

Really the title of this blurb should be ‘How can a shopping cart help your business?’ – but since ProductCart is our e-commerce solution of choice here at NetSource, we’ll stick with that title.  For any business with any kind of product base, whether retail, manufacturing or wholesale, a listing of those products on the web should be a must.  After all, as a business you want – strike that, you need – customers to be able to find your products. […]

The folks at Country Meats had a problem.

The Ocala-based producer of smoked-meat snack sticks had recently added to their marketing reach by starting to take orders from their fund-raising customers through an online order form. Unfortunately, they were facing an issue commonly encountered by many businesses on their initial entry into the world of e-commerce: Accurate order fulfillment. […]