Search Engine Optimization (SEO) Concept

A local business listing is your business’ online profile that contains the most important information for your customers including address, phone number and store hours. The main goal of these listings is to increase your websites visibility on major search engines like Google and Bing, directory sites including Yelp, Google Maps, and Yellowpages plus it increases traffic online and store visits offline. There are hundreds of directory sites to upload your info to and is highly recommended that you do this if you are looking to increase your business’ visibility for local search results.

Local listings are important for several reasons. The most important one being that search engines use these listings to show relevant search results to people looking for products or services at a specific location. For example, a customer who is looking for a shoe store near her or an automotive dealership in California. Google will use clues from your website and business listing to determine if you are the best company for that customer. Here are the top reasons you should use Local Listings:

Major Ranking Signal For Searches Involving Location

Google uses key signals on and off your website to determine if your website is relevant to a customer’s search results. For a local search result, Google wants to know a few things including where your business is located in relation to the customer and if other customers recommend your business. Your Local Listings will give Google, and other major search engines, all of this information, using NAP (Name, Address and Phone Number). NAP is your basic business information, which should be displayed on every page of your website and be consistent with all of your business listings. The single biggest mistake any business can make is having an inconsistent NAP. It is imperative that all of your listings have a consistent name, address and phone number.

Local Links Build Trust

Another important ranking factor for major search engines are links from other websites back to your website, what we call backlinks. Backlinks can be acquired through various methods including social media, directory sites, and articles on blog sites or news sites. Backlinks are important because search engines see them as a trust signal and the more you have, the better! When you setup a local listing on a directory site, you are receiving all of the benefits described above as well as a link to your website.

Premium Search Results In Google & Bing

Local Listings Search Result

Local Listings Search Result

Google My Business and Bing Places put your business listing in a premium position on search engines. These listings will be the most visible thing on the page and they include pictures of your business, address, phone number, and reviews. These are the best, non-paid listings that a business can use to appear in the search engines, so we highly recommend creating a Google My Business and Bing Places.

Additional Traffic Source For Websites

Most of your customers will find you through the Google or Bing search engines but some of them will use directory sites to find a list of local businesses and what they have to offer. This won’t make up a major portion of website traffic but it does provide you with additional customers and the more traffic that reaches your website the better your rankings!

Reviews From Customers Improve Your Rankings

Reviews look great for your business and it builds trust with customers before you have your first conversation. In addition, search engines use reviews as a signal for the trustworthiness and customer service of your business. Major search engines, like Google, want to provide their customers with the best product and the best business. So they use several different signals to determine which business they think will provide each customer with great customer service. Business owners should leverage Google Reviews as much as possible, not only for SEO reasons but the overall perception that it creates for their business. There are simple things you can do with customers such as giving them a follow-up call after a sale and asking them to review your business or giving them a flyer to review their experience at your business, etc.

On-Page SEO

Local listings will help increase local rankings, but websites still need to be optimized for their local market. Displaying your name, address and phone number on every page of your website helps but you’ll also want to add your city and state to headings and the content on your web pages.

Local Listing Packages Offered At NetSource Technologies

Local listings play a major role in your websites ability to show up for local searches and is a service offered at NetSource Technologies. There are hundreds of directory sites that companies can use but it would take days to create a profile for each one. At NetSource Technologies, we offer a comprehensive package with our listing partners to provide businesses with an easy way to create a listing on the top directory sites in the United States. It won’t take days, it’ll take 15 minutes!

Give us a call at 352-732-7700 or fill out our contact form for more information today!

Woman With Heart Shape And Laptop

I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?

Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.

Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.

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Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443

Business people use Technology Ecommerce Internet Global Marketing Purchasing Plan and Bank Concept

If you’re a business owner or entrepreneur you might be starting to consider building an e-commerce site. However, before you do you need to consider all the ‘hidden’ costs that you will mostly likely encounter. At first glance, opening an e-commerce site seems like an easy solution that will bring in mounds of cash to your business. However, hidden costs can quickly add up, leaving you wondering if it was all worth it. Here we are going to discuss the costs that most commonly creep up on unsuspecting e-commerce owners so you can go forth with your business plans without unwelcome surprises.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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smart city and smart phone application using location information, hand hold smart phone, vector illustration

Darts in bull's-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

1. Prime Time Search Results – Reach the Top of the 1st Page

When you search for something, let’s say shoes for sale, what’s the top results that appear? Yup you’re right, paid ads, right above the unpaid (organic) search results! Pay Per Click is a very effective form of advertising that puts your business, and the products you sell, at the top of search results at the exact moment potential customers are looking for them. Meaning you’re attracting the most qualified buyers when they are ready to spend money!

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amp
Jan 18, 2017

Making Sense of AMP

Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.”  These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.

Optimized Pages that seem to load instantly on mobile devices

Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.

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Before we dive in, lets test your knowledge!

Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?

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Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

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First, what is SEO? Check out our blog article on “What is SEO and why it matters.”

Read our “Comprehensive Guide to Building your Business Presence Online” to learn about all the services you should use to maximize your marketing presence.

Now let’s talk about the huge announcement from Google:

Mobile Search Index Prioritized over Desktop Search Index

Big changes are coming to Google across all their services and at the forefront is the push to a mobile-first world. At the recent Pubcon in Las Vegas, Gary Illyes announced a major change to the Google Search Index: Mobile & Desktop will be separated into 2 different indexes and the mobile index will take priority over the desktop index.

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