It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of digital advertising. At the recent Google Performance Summit, Google revealed big additions to the PPC world revolving around the idea of a mobile-first world and “micro-moments.”
For many business owners, your business’s Search Engine Optimization, or SEO, might as well be your annoying younger sibling. It’s always bothering you and you’d rather ignore it than try to understand what it’s talking about.
However, ignoring your SEO is NOT the right decision. No matter how hard you try to pretend it doesn’t exist, SEO makes a huge difference in driving potential customers to your website.
We’re a little under a week away from the April 21st mobile search deadline and we know that you’re thinking, “This is the end!” And if this was Penguin/Panda, we’d be right there with you, screaming that the sky was falling and everything (non-mobile) was coming to an end. However, It’s not.
As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.
Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi? Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.
Enter: Brand Identity
AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page.
Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”
Now, you’re probably asking “what does mobile-friendly mean?”
Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:
Avoids software that is not compatible with mobile devices (i.e. Flash)
Text is easily readable without needing to be zoomed in
Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom
Links are displayed in a way that can be easily clicked on
To learn more about Mobile and Responsive Web Design, you can explore the following articles:
If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.
The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the keyword that you would like to advertise on.
Many business owners who work with digital advertising agencies still want to write some or all of their own website content. Your agency can set up a Content Management System (CMS) for your website that makes posting on your website just as easy as writing a letter in a Microsoft Word document. […]
The business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+, YouTube, and Facebook can help them achieve their branding and revenue generation objectives. However, when managed well, social media is an important marketing tool for manufacturers. […]
What Is It?
The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.
The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.