Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443

Business people use Technology Ecommerce Internet Global Marketing Purchasing Plan and Bank Concept

If you’re a business owner or entrepreneur you might be starting to consider building an e-commerce site. However, before you do you need to consider all the ‘hidden’ costs that you will mostly likely encounter. At first glance, opening an e-commerce site seems like an easy solution that will bring in mounds of cash to your business. However, hidden costs can quickly add up, leaving you wondering if it was all worth it. Here we are going to discuss the costs that most commonly creep up on unsuspecting e-commerce owners so you can go forth with your business plans without unwelcome surprises.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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smart city and smart phone application using location information, hand hold smart phone, vector illustration

Darts in bull's-eye

Incorporating location intelligence into your marketing can drastically drive up results by getting your business and its message out to the right audience at the right time. When you know how to use geomarketing in an effective way, you build trust with your consumers and can easily provide them with the information they need. One form of geomarketing is local listings. these are the free business listings from sites like Google, Yelp, YP, etc. It is important for you to claim your business listings. Here’s why:

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So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]

1. Prime Time Search Results – Reach the Top of the 1st Page

When you search for something, let’s say shoes for sale, what’s the top results that appear? Yup you’re right, paid ads, right above the unpaid (organic) search results! Pay Per Click is a very effective form of advertising that puts your business, and the products you sell, at the top of search results at the exact moment potential customers are looking for them. Meaning you’re attracting the most qualified buyers when they are ready to spend money!

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amp
Jan 18, 2017

Making Sense of AMP

Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.”  These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.

Optimized Pages that seem to load instantly on mobile devices

Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.

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Before we dive in, lets test your knowledge!

Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?

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Audience Retargeting

Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Audience Retargeting

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First, what is SEO? Check out our blog article on “What is SEO and why it matters.”

Read our “Comprehensive Guide to Building your Business Presence Online” to learn about all the services you should use to maximize your marketing presence.

Now let’s talk about the huge announcement from Google:

Mobile Search Index Prioritized over Desktop Search Index

Big changes are coming to Google across all their services and at the forefront is the push to a mobile-first world. At the recent Pubcon in Las Vegas, Gary Illyes announced a major change to the Google Search Index: Mobile & Desktop will be separated into 2 different indexes and the mobile index will take priority over the desktop index.

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Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.

Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:

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