Most online retailers know this well after a single season of rushing to keep up during November and December, but preparing for the biggest and best retail season online takes time and energy. Start now, and you’ll enjoy the benefits once you’re too busy to concentrate on anything besides fulfilling orders and customer service! […]

Pinterest Marketing

Should you be utilizing Pinterest to market your business? This video features information on Pinterest’s demographics, types of businesses best served, marketing tools available and best practices on using Pinterest for marketing your business. […]

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We all know that a great testimonial from a customer or client feels good and provides a certain amount of validation that our business is doing the right things. However, many don’t realize just how important it is to consistently ask for reviews from happy clients. Although that may seem like just another little thing to add to your already growing list of things to do, we assure you it is one of the most important things you should be doing on a regular basis. This article will attempt to give you the motivation you need to make this a must on your daily to-do list by outlining the top 3 reasons why getting reviews, and in particular Google reviews, could be the difference between a business that takes off or one that is struggling to be seen.

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Marketing with LinkedIn

Are you using LinkedIn to its fullest potential? Brent Haeseker and Veronica Buhl return for the second installment of their Marketing with Social Media series. This time they discuss how you should be using InMail, business pages, and industry specific groups to maximize your networking abilities.

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Directory sites like Yelp and Yellowpages are easy ways for customers to get information about your business. However, there are many lesser known directories that can appear in search engine results, sometimes giving inaccurate information. Claiming all local listings is crucial to ensure customers are getting accurate information about your business. It can also allow you to build trusting relationships with customers by engaging with reviews.

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Search Engine Optimization (SEO) Concept

A local business listing is your business’ online profile that contains the most important information for your customers including address, phone number and store hours. The main goal of these listings is to increase your websites visibility on major search engines like Google and Bing, directory sites including Yelp, Google Maps, and Yellowpages plus it increases traffic online and store visits offline. There are hundreds of directory sites to upload your info to and is highly recommended that you do this if you are looking to increase your business’ visibility for local search results.

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I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?

Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.

Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.

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Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443