1. Prime Time Search Results – Reach the Top of the 1st Page
When you search for something, let’s say shoes for sale, what’s the top results that appear? Yup you’re right, paid ads, right above the unpaid (organic) search results! Pay Per Click is a very effective form of advertising that puts your business, and the products you sell, at the top of search results at the exact moment potential customers are looking for them. Meaning you’re attracting the most qualified buyers when they are ready to spend money!
Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.” These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.
Optimized Pages that seem to load instantly on mobile devices
Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.
Before we dive in, lets test your knowledge!
Woo, glad we got that out of the way! Now if you read any of the articles above or have browsed the internet in the past, oh let’s say 2 years, chances are you’ve heard about the seismic shift of consumer device usage from desktop to mobile. In response, Google has been announcing big changes left and right, starting with the Mobile algorithm update, dubbed “Mobilegeddon,” continuing at the Google Summit and more recently the upcoming split of the search index into the mobile index and desktop index. So how do we take advantage of these changes in 2017?
Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.
First, what is SEO? Check out our blog article on “What is SEO and why it matters.”
Read our “Comprehensive Guide to Building your Business Presence Online” to learn about all the services you should use to maximize your marketing presence.
Now let’s talk about the huge announcement from Google:
Mobile Search Index Prioritized over Desktop Search Index
Big changes are coming to Google across all their services and at the forefront is the push to a mobile-first world. At the recent Pubcon in Las Vegas, Gary Illyes announced a major change to the Google Search Index: Mobile & Desktop will be separated into 2 different indexes and the mobile index will take priority over the desktop index.
Asking your customers for reviews on Google is a great strategy for building your local search results and positively managing your reputation online. However, Google has safeguards in place to discourage fraudulent or spammy reviews, and you don’t want to run afoul of their guidelines which can end up costing you. You reviews might be removed from Google, and your “bad reputation” might have a negative impact on your local search rank.
Here are some methods of getting legitimate reviews from your customers without violating Google’s policies:
URL tagging is a very important part of tracking the performance of your AdWords ads and can help you determine which ads and keywords are giving you the best (and worst) ROI.
What is URL tagging? […]
What is Average Position?
A statistic that identifies the spot where your ad ranks on average for the date range selected. To get Google’s definition and more complete details, see their help page. […]
It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of digital advertising. At the recent Google Performance Summit, Google revealed big additions to the PPC world revolving around the idea of a mobile-first world and “micro-moments.”
For many business owners, your business’s Search Engine Optimization, or SEO, might as well be your annoying younger sibling. It’s always bothering you and you’d rather ignore it than try to understand what it’s talking about.
However, ignoring your SEO is NOT the right decision. No matter how hard you try to pretend it doesn’t exist, SEO makes a huge difference in driving potential customers to your website.
We’re a little under a week away from the April 21st mobile search deadline and we know that you’re thinking, “This is the end!” And if this was Penguin/Panda, we’d be right there with you, screaming that the sky was falling and everything (non-mobile) was coming to an end. However, It’s not.
As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.