Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi? Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.
Enter: Brand Identity
Google recently added Callout extensions to it’s every growing list of ad extensions. To read about other AdWords extensions, see my previous blog post on this subject.
Let’s take a look at Callout extensions in more detail.
AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page.
Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”
Now, you’re probably asking “what does mobile-friendly mean?”
Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:
Avoids software that is not compatible with mobile devices (i.e. Flash)
Text is easily readable without needing to be zoomed in
Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom
Links are displayed in a way that can be easily clicked on
To learn more about Mobile and Responsive Web Design, you can explore the following articles:
Which “mobile” option should you choose for your website?
Why your company needs a mobile site.
If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.
What Is It?
The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the keyword that you would like to advertise on.
Many business owners who work with digital advertising agencies still want to write some or all of their own website content. Your agency can set up a Content Management System (CMS) for your website that makes posting on your website just as easy as writing a letter in a Microsoft Word document. […]
The business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+, YouTube, and Facebook can help them achieve their branding and revenue generation objectives. However, when managed well, social media is an important marketing tool for manufacturers. […]
What Is It?
The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.
The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various campaign types so you can get the most from your advertising budget.
Two of the most commonly used campaign types within the AdWords interface are Search campaigns and Display campaigns. These campaign types can be used to accomplish different goals, so it’s good to know when it’s best to use one over the other. Let’s take a quick look at some of the differences between the two campaign types. […]
What Are Impressions?
The number of times your ad was shown during a specified time frame.
How Are They Calculated?
Every time your ad is shown, your Impression count is increased by one.
Why Are They Important?
Impressions get your ad in front of your audience. They build brand awareness and get searchers one step closer to completing an action on your website that you want them to complete such as buying a product, requesting more information or downloading a white paper.
You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually.
Google (and all search engines for that matter) has been changing the way it ranks websites and quality content has become a major component in their ranking algorithms. When you think about it, that makes perfect sense. Google makes most of its money through paid advertising which it displays above, next to and below organic (non-paid) search results. Google wants people to use their search engine as often as possible, as this gives them more changes to show their ads which they hope will get clicked (this is the point at which Google gets paid). If you were to use their search engine and didn’t get the information you needed, you’d stop using their search engine. This is why quality content is so important.
What Is It?
The average amount paid for clicks on an ad.
How Is It Calculated?
Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame.
Average CPC Calculation