Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]
Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]
Deciding exactly what to do with your business’ online marketing can be a real challenge. Let’s say, for example, that your website gets plenty of traffic but you don’t think it’s bringing in as many customers as it should. The site is informative and it looks nice — hey, there’s even a call-to-action featured prominently on the home page — but only a tiny fraction of your site visitors are following through by submitting a contact form or sending in an email. A junior rocket scientist on your staff suggests that maybe something on the site should be changed to drive more conversions. All you have to do is figure out what sort of change will deliver the higher conversion rate your business needs. […]
For local businesses, showing up at the top of the search engine results page is extremely important. With the ever-changing search engine algorithms it’s getting harder and harder to figure out what works to get you there. There is no exact formula to accomplish this goal, but there are some known factors which you should consider priority SEO tasks. […]
Over the past couple of months, I’ve written several posts about structured data markup and the increasing importance of building machine-readable context and descriptions into content that’s created for the web. Structured data is already used by the major search engines to provide enhanced search result listings, and it’s also used by mobile search providers to produce more accurate local search results.
The trouble is that the world of structured data isn’t all nice, neat and orderly. There’s no single standard “how to” on using structured data markup. The W3C — the organization that develops and manages most of the web’s open standards — recommends two different structured data specifications. The Resource Description Framework in Attributes (RDFa) was developed over a period of years by a W3C working group. The Microdata specification was promoted primarily by the major search players (Google, Yahoo and Bing), and then taken on by another W3C working group in a sort of shotgun wedding. […]
For the average small business website, which type of search results are the most important? Maybe a better way to phrase that is: Where are your customers? If you run a restaurant in Ocala, are you going to get more customers from Summerfield, or from Hahira, GA?
Local businesses have local customers. It stands to reason that a local business website needs to have its strongest presence in local searches. So how do you give your business website greater search appeal for local users?
Mobile search is bringing about rapid change in local online marketing. The exact number varies depending on the source, but it’s a safe bet that at least 800 million location-relevant searches are conducted from mobile devices each month — and the number of mobile searches is growing every month as more people begin to use mobile digital devices. […]
Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the mobile operating system (OS) market continue to grow at an amazing rate.
There’s no big secret to understanding the utility of a mobile-friendly website. When mobile device users search for goods or services in your market and find your website, you want to provide them with the information they need to do business with you. If you don’t help them out with pages that work for their mobile device, it will take them about two seconds to move along to one of your competitors who does. […]
When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on what you should worry about as there are crackpot theories about The Government hiding what’s really happening on the far side of the moon. […]
If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine results. As with most tools, however, content management can be used for both good and evil. It’s the “evil” part you want to avoid.
Poor content management practices can kill your website’s search engine rankings in a short amount of time. Conversely, follow a few simple guidelines every time you post or edit content and you can improve your site’s search engine optimization. Use these recommendations as a sort of checklist to stay on the SEO straight-and-narrow: […]
Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on real-world data, and they can tell you a lot about what your website is — or is not — doing for your business. […]
Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate Me” in 8-inch letters.
Google, like most other search engines, isn’t out to get you. But search engines are pretty picky about the quality of their search results. Some sites don’t rank well simply because of poor SEO practices. Other sites, however, may do a lot “right” with SEO and still not rank well because they also feature very big “wrongs” in other areas. […]