Search engine experts and online marketers agree that the key to attracting search engines and customers to your website is useful, unique, relevant content that can’t be found elsewhere.  Therefore, content creation is the most important task for all website developers and owners. Unfortunately it is also the most difficult.  It is very tempting to recycle content available elsewhere on the web (like manufacturer descriptions of products), or to provide bland, dated material that doesn’t engage your website visitors.  However, there are a few content types you can focus on that will drive engagement, higher search engine ranking, and conversions on your website. […]

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]

Quora’s goal is to be able to answer questions that Google and Wikipedia can’t. They are accomplishing this goal by posting user generated questions answered by the rest of the Quora community. A rating system that pushes answers up or down depending on community agreement moves the “best” answer to the top. Currently Quora is generating a large amount of buzz online. The main reason for this buzz isn’t the concept – questions and answer sites like Yahoo! Answers have been around for years – but instead the user group is Quora’s greatest strength. It seems that very influential business owners, celebrities, and other major industry leaders are actually active Quora users. Case in point, the question “What is an ideal use case for Amazon PayPhrase?” was personally answered by Amazon CTO Werner Vogels. […]

The term social media is being used pretty much everywhere now. It’s popularity is on the rise, and in turn the methods for sharing through social media are also growing. It can be a bit overwhelming choosing how to share and what to share. I would like to share some guidelines on using social media effectively for your business. This is going to be a long post, so you may want to bookmark it for future reference. […]

Lately I have been noticing a lot of our RV dealer clients using some very damaging SEO techniques when writing their RV descriptions.  So I decided to put together a list of a few tips and tricks to help you in the Search Engines as well as help draw attention to key points for your customers. […]

Years ago I was babysitting my nephew.  He was sitting on the floor in his diapers with a boatload of toys and I was sitting on the floor next to him doing my best to entertain him.  I noticed that whatever toy of his I was playing with he wanted.  He’d reach out his little hand for the toy I had, dropping his current toy in the process.  Doing what any good and caring uncle would do, I decided to experiment on him.  I started picking up random items nearby and playing with them like they were really cool toys too.

“Brrrrrrrr!  Bam Bam Bam!” I exclaimed as I made a rolled up extension cord fly by like it was a fighter jet.  Sure enough, the little hand reached out to grab it, dropping a perfectly good Star Wars X-Wing fighter in the process.  It wasn’t long until I had 2 more Star Wars toys and a Buzz Lightyear figure that shot laserbeams from his wrist while my nephew had various cardboard boxes and an old shoe to play with.

We are naturally inclined to reach for whatever the next big thing is.  Right now, social media is that thing, and for the most part, it is worth reaching for.  But what shiny toys might we be dropping in the process?  Likely it is email marketing. […]

In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.

SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for short cuts to optimize their website. Many of these shortcuts provide short-lived result, but can harm your rankings in the long run (or even get you black-listed from search engines!). This is where I like to refer to a couple of old sayings to help remind people to stay focused:

–          “If it’s worth doing… It’s worth doing right!”

–          … and, “If it’s too good to be true… then it probably is!”

Keep your eyes on the prize folks! Don’t let other people take advantage of you and your business. Avoid bad neighborhoods, link exchanges and farms, don’t keyword stuff and… well… just keep reading, and Good Luck!

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Google is running a business.  Their business depends on returning the most relevant and useful search results to web surfers, so that they’ll continue to use the Google Search Engine, click on Google ads, and generate revenues.  Because quality search results are so important, Google takes people who try to cheat the system very seriously, and they have very well-documented rules that they use to identify search engine “spammers.”

Break any of these rules, and your rankings will suffer, or even worse, your site can be black-listed… removed entirely from Google.  You may benefit from a brief boost in search engine rankings, but Google always catches up. Trust me; you do not want to fight Google in order to get your website re-listed. […]

So you have decided to do your own Search Engine Optimization. Then you have most likely come to the realization that it’s nowhere near as easy as you initially anticipated. You have also found that it is extremely hard, if not impossible, to cover the gamut of SEO without the help of some sort of tool or software. So today I’m going to go over some of the free SEO tools available online, that I have found to be extremely helpful over the early years of my SEO education. Some of these tools I still use even today, so take notice… and good luck on your endeavor. […]

A lot of time and effort goes into setting up a website when it is first created, but once the website is launched, the work is not over! Think of your website as a constant work in progress. Every day is a new chance to make a great first (or second, or third) impression.

How often you update your website should be based on how often you expect visitors to return. If you have a blog and want people to come back every week, make sure that you have new articles every week. If you have a simple, service-based website that people don’t need to visit that often, then just check back once or twice a year to make sure the information and links are still accurate.

Here are six reasons why you should be updating your website content on a regular basis: […]