Setting up your business Facebook page is always an exciting milestone. Now people will be able to find you, share your content, and become raving fan loyal customers, right? Well, maybe! You see, if all you do is set up your Facebook page you still might not be reaching people and it could be because of two simple oversights.
Don’t let your content go unseen! Facebook has made changes to its algorithm that could affect the amount of exposure your business has to its customers. In this video, Brent Haeseker and Veronica Buhl from Netsource explain how to adjust to this change and use it as an advantage to promote customer engagement.
Perhaps your still doing the social media for your business on your own or maybe you have assigned it to another employee by adding it to their duties. Whatever your social media arrangement, if you are trying to run a company and handle your business’ online presence without the help of a social media specialist or manager more than likely you are not getting the benefits you could from it.
It is hard to imagine in this technological, social media saturated world that there are businesses who are not taking advantage of social media benefits. However, there are many businesses that still do not see the value in this business-building tool. If your company is one of those that just does not see the need for social media marketing let us give you 10 reasons why your business needs to have a social media plan.
If you are a business who uses Facebook to promote your products or services, you may have heard about a recent change that Facebook is going to implement to its news feed. If you haven’t heard about the change let me get you caught up. On January 11th, Mark Zuckerberg released this statement:
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.
It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.
There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.
In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though? Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.
Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.
Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.
If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.
Check out ten statistics that prove why you need the right photography for your website:
If you need professional eyes to build your website and help you generate good photography, our web design and social media marketing experts at NetSource Technologies can help. Contact us today by calling 1-800-709-3240 or click here.
It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.