An effective marketing campaign takes time to build, a lot of data, and near perfect execution. The online marketing world is more competitive than ever, with hundreds of businesses competing for the same customers. A Google AdWords campaign has become a necessity for survival in today’s competitive market, but what about ad campaigns on Facebook?

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What’s the first thing you do before you buy something or go to a store?

According to the experts at AdWeek, 81% of shoppers do online research on the company or product they are considering BEFORE they make a purchase. A major part of thisresearch process consists of reading online reviews. Whether we like it or not, reviews are one of the most important and trusted resources that people take into account when choosing where to shop, eat, or do business.

thumb icons for Customer review concept.

As a business owner, reviews are extremely important to your reputation, and they simply can’t be ignored. Your goal should be to generate positive reviews from your customers. But how? How do you get someone to go home and write a review after a good experience? What do you do when someone gives you a bad review?

Don’t worry, keep reading and we’ll answer all these questions for you.

But first, the key to your reputation starts with YOU. […]

At some point in your online life you’ve probably visited a website where a form popped up asking you to fill out some basic information: name, email, phone number, etc. Maybe you’ve never filled one out, or maybe you’ve filled them all out (which is why you spend the first 15 minutes of your day deleting promotional emails from your inbox). Either way, you understand the concept.

These forms, a.k.a. lead forms, are actually a tool that website owners use to get more information about their current customers or new customers. They also allow website owners to stay in contact with customers, keep them informed, or provide them with certain benefits. […]

Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi?  Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.

Enter: Brand Identity

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manufacturers and social mediaThe business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+, YouTube, and Facebook can help them achieve their branding and revenue generation objectives. However, when managed well, social media is an important marketing tool for manufacturers. […]

What Is It?

The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.

Important Caveat

The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.

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If you haven’t already noticed, Facebook recently changed its algorithm when it comes to the “organic reach” of pages. For most Facebook Page managers, this means your Facebook Page posts are likely showing up in significantly less user newsfeeds – that is, unless you pay to promote your posts. In fact, organic reach has dropped to as low as two percent of total Page likes for some Pages. Facebook says the change is to promote competition and serve users with only the content they want to see, but conveniently for them, it also highly encourages businesses to pay them for consumer engagement. This article from Social Media Today argues that these changes are actually positive for Facebook users and Pages alike, but for many, the jury is still out. Either way, we want to provide you with some practical ways to make the most of these changes so your business can continue thriving on social media. […]

Have you considered using LinkedIn as a way to promote your business? LinkedIn is an emerging network for business professionals to connect and share ideas. What’s great about using LinkedIn to advertise is that you can target specific industries, job titles, and companies by size. You can also narrow it down by location. Not sure if LinkedIn is right for your company? Check out this article that explains popular social media platforms and what companies will benefit the most from having those platforms. Here is a quick run through of creating your first LinkedIn Campaign. […]

Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]

Pinterest is a recent social media platform that has been making a large impact on the social industry. If you aren’t familiar with it, Pinterest is a site that allows “pinners” to create and share pins. You can organize your pins in boards and categorize them accordingly. Some popular pins include wedding, health & fitness, and cooking. […]

Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include.

Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I outlined in an earlier post, your policy needs to define acceptable and unacceptable types of online conduct as specifically as possible. […]