In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though? Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.
Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.
Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.
If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.
Check out ten statistics that prove why you need the right photography for your website:
If you need professional eyes to build your website and help you generate good photography, our web design and social media marketing experts at NetSource Technologies can help. Contact us today by calling 1-800-709-3240 or click here.
It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.
In the social media ruled world we live in today, the use of quality imagery has become a necessity for any business with hopes of being successful. Some of the most popular sites that offer a means to spread information about your business operate mostly if not totally with the use of images. Platforms like Instagram, Pinterest, Snapchat, and Facebook offer users the ability to add images to posts. Looking at how successful these companies have been and are currently, there must be something to incorporating this feature.
So you finally got your website up, running, and ready for client/customer interaction but what comes next? Many people think you just stop there and let the website do its magic. However, one of the best things you can do to increase customer interaction and referrals is to add videos to your website yet many find the idea a daunting one. I am here to tell you that it does not have to be hard at all and, in fact, it can be quite a lot of fun too. So here are five ideas to get you started. […]
Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]
Since the creation of Amazon, online shopping has become the most convenient way for people to order everything from gifts to groceries, clothing, furniture and more. However, Amazon isn’t the only way to shop online anymore. Facebook has introduced a new “Shop” section that can be added to business pages, allowing customers to purchase products right from your page. The question is, can this new type of shop increase your sales? The answer is yes. Keep reading to find out how. […]
Part of being successful in any business is staying ahead of the competition. Technology is constantly developing and it can be difficult to keep up with the latest trends in website development, social media platforms, digital marketing strategies, and more. There are many great resources for staying informed on best practices for your business that can be found in all forms, from podcasts and blogs, to newsletters and e-books. However, business owners are busy folks, and it can be hard to carve it large portions of the day to read long articles or listen to an hour podcast. For those of you who are always on the go, try following these 10 Great Twitter Accounts to keep you informed and aware of the latest news, advice, online tips, and strategies for your business. […]
Pinterest should be one of the top contenders as a marketing avenue for your business.
According to Salesforce, which has access to Pinterest’s user data, Pinterest accounts for approximately 23% of social media-inspired sales. Assuming your target market fits Pinterest’s demographic (70% female, average age of 40), here are 17 ways to use the service to promote your business in 2017 (and beyond).
Social media has come a long way since the original MySpace or Facebook days. Nowadays, it’s not uncommon for people to have multiple social media accounts that they post to once, twice, sometimes three times a day. These new platforms including Twitter, Snapchat, Pinterest, and Instagram, just to name a few, each have their own features that can help your business achieve different goals. However, not every business is right for every type of social media. Keep reading to find out if Instagram is right for your business.