Every business needs to build their brand and it doesn’t happen overnight. However, there are several surefire ways to get your business’ branding going and in this article we will attempt to give you some ideas on how to get the ball rolling.

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businessman with laptop and papers in office

We all have a need for certainty. It’s one of the six human needs. However, if you’re looking for absolute certainty in your traffic stats program you’re not going to get it. Now that’s not to say that web traffic stats programs are not useful. They definitely are very useful and provide important information that will help you and your business make decisions about content, product, and marketing creation as well as give you information about your website visitors’ preferences.

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In this video Aaron Low, our Launch Coordinator and Web Programmer, talks with our consultant Brent Haeseker about setting up and updating WordPress.  WordPress is touted as an easy-to-use platform for building websites, but there’s more to it behind-the-scenes than one might originally suspect.  Find out more about installs, backups, manual upgrades and what happens when you pick the wrong 3rd party plugins to use. […]

Pitfalls of Social Media Automation

Social media automation tools and services are some of the biggest benefits of any online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on this.  Here are 5 things to watch out for regarding social media marketing automation. […]

Pinterest Marketing

Should you be utilizing Pinterest to market your business? This video features information on Pinterest’s demographics, types of businesses best served, marketing tools available and best practices on using Pinterest for marketing your business. […]

Congratulations! You just hired a social media specialist to handle your social media presence so that means you can just sit back and watch the magic happen. If the magic doesn’t happen then you can blame them for the failure, right? Wrong!

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The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.

We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.

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If you are keeping up on technology and business news, you have probably heard the initials GDPR being thrown around and have probably gotten the sense that it is pretty important. Like most people you have probably also been getting tons of emails from the companies and brands you interact with stating they have new privacy policies in place due to this mysterious GDPR. But what exactly is GDPR and why do you need to be concerned about it?

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We all know that a great testimonial from a customer or client feels good and provides a certain amount of validation that our business is doing the right things. However, many don’t realize just how important it is to consistently ask for reviews from happy clients. Although that may seem like just another little thing to add to your already growing list of things to do, we assure you it is one of the most important things you should be doing on a regular basis. This article will attempt to give you the motivation you need to make this a must on your daily to-do list by outlining the top 3 reasons why getting reviews, and in particular Google reviews, could be the difference between a business that takes off or one that is struggling to be seen.

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Twitter Marketing for you Business

How should you be using Twitter to market your business? In the fourth installment of NetSource’s Social Media Marketing series, Brent Haeseker and our social media expert, Veronica Buhl, delve into the Twitter’s advertising and marketing tools, demographics, and tips for maximizing your marketing potential on Twitter.

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Marketing with Instagram

In this 3rd installment of our Social Media Marketing series, Brent Haeseker and Veronica Buhl discuss Instagram and how to use it to promote your business.  They also break down the demographics to help you determine if Instagram’s user base is the right audience for your product or service offering.  You may discover Instagram is where you need to be reach your customers, or maybe not?  Watch to find out.

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