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Tips, Guides & How-Tos

Turn online traffic into customers

March 15, 2013

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process. Improve targeted traffic Before you make changes to the conversion tools on your website or landing page, it’s [...]

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Save your business with data backup

February 8, 2013

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders? With the growing value [...]

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Time for a technology tune-up?

January 11, 2013

The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don’t really need to come up with a set of Technology New Year’s Resolutions, mainly because resolutions are, by rule, made [...]

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Overcoming the killer Penguin

August 8, 2012

Back in April, Google released a new major update to its search algorithms under the project name “Penguin”. The update didn’t cause the same amount of chaos and panic that followed the 2011 Panda update, but it still took a big bite out of the search ratings for a number of (previously) highly-ranked websites. The [...]

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Make your domain name search a little easier

July 31, 2012

Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would [...]

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A bit of DIY SEO just takes persistence

July 24, 2012

Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales. Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because [...]

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Chrome Apps: Helpful software, usually cheap

July 11, 2012

In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil Google Overlords have agreed to take turns wearing the Most Evil Conspiracy Ever championship [...]

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The money is in the details

June 19, 2012

So you have a top-notch idea for E-commerce. You even have a well-considered business plan. Here’s a technical question for you: How are your customers going to pay you? It sounds like a silly ‘small picture’ question, I know. But it’s really one of the most important and most problematic details your brand-new E-commerce project [...]

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Five Tips for a Successful E-Commerce Website

June 11, 2012

Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line. Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to [...]

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QR Codes with Style

May 25, 2012

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can [...]

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Put Your Website Visitors In Control

April 30, 2012

In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible. A website gets into trouble when its design diverges from [...]

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How to Manage Your Content for Best Search Engine Results

April 26, 2012

If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine [...]

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