In this video Aaron Low, our Launch Coordinator and Web Programmer, talks with our consultant Brent Haeseker about setting up and updating WordPress. WordPress is touted as an easy-to-use platform for building websites, but there’s more to it behind-the-scenes than one might originally suspect. Find out more about installs, backups, manual upgrades and what happens when you pick the wrong 3rd party plugins to use. […]
Social media automation tools and services are some of the biggest benefits of any online marketing strategy, but be sure you don’t take all of the personal engagement and traffic generation potential out of your posts by relying too heavily on this. Here are 5 things to watch out for regarding social media marketing automation. […]
Should you be utilizing Pinterest to market your business? This video features information on Pinterest’s demographics, types of businesses best served, marketing tools available and best practices on using Pinterest for marketing your business. […]
Congratulations! You just hired a social media specialist to handle your social media presence so that means you can just sit back and watch the magic happen. If the magic doesn’t happen then you can blame them for the failure, right? Wrong!
The ecommerce world is advancing rapidly, and anyone who isn’t running furiously to keep up is going to be left behind. That’s why it’s so vital that you use every method at your disposal to make your ecommerce site as compelling as possible— and embracing the power of emotion often goes hugely undervalued.
We’re not rational creatures at heart. We’re emotional, driven by impulse and desire, and nothing gets us buying more than emotional resonance. Let’s go into some more detail about why your online store must exhibit some kind of emotional appeal.
If you are keeping up on technology and business news, you have probably heard the initials GDPR being thrown around and have probably gotten the sense that it is pretty important. Like most people you have probably also been getting tons of emails from the companies and brands you interact with stating they have new privacy policies in place due to this mysterious GDPR. But what exactly is GDPR and why do you need to be concerned about it?
We all know that a great testimonial from a customer or client feels good and provides a certain amount of validation that our business is doing the right things. However, many don’t realize just how important it is to consistently ask for reviews from happy clients. Although that may seem like just another little thing to add to your already growing list of things to do, we assure you it is one of the most important things you should be doing on a regular basis. This article will attempt to give you the motivation you need to make this a must on your daily to-do list by outlining the top 3 reasons why getting reviews, and in particular Google reviews, could be the difference between a business that takes off or one that is struggling to be seen.
How should you be using Twitter to market your business? In the fourth installment of NetSource’s Social Media Marketing series, Brent Haeseker and our social media expert, Veronica Buhl, delve into the Twitter’s advertising and marketing tools, demographics, and tips for maximizing your marketing potential on Twitter.
In this 3rd installment of our Social Media Marketing series, Brent Haeseker and Veronica Buhl discuss Instagram and how to use it to promote your business. They also break down the demographics to help you determine if Instagram’s user base is the right audience for your product or service offering. You may discover Instagram is where you need to be reach your customers, or maybe not? Watch to find out.
You could be losing site traffic due to soft 404 errors. In this video, Brent Haeseker and Justin Cook provide an overview of what soft 404 pages are, why they are bad for SEO, and how you can find and fix these errors.
Are you using LinkedIn to its fullest potential? Brent Haeseker and Veronica Buhl return for the second installment of their Marketing with Social Media series. This time they discuss how you should be using InMail, business pages, and industry specific groups to maximize your networking abilities.
In the first installment of our Social Media Marketing series, Brent Haeseker and our social media specialist, Veronica Buhl, address the best methods of marketing through Facebook. Some of the topics covered include boosted posts, contests, and Facebook Live.