Web browsers are cracking down on website security. By July 2018, all sites without an SSL certificate will be flagged as not secure by Google Chrome, and more browsers will follow. Our website consultant, Brent Haeseker explains why these certificates are important and how to go about choosing the right one for your business.
- Introduction about your company.
- What information is collected and how?
- How is that information used?
- How is the information stored/protected?
- If/how the information is shared.
- Your company’s contact information (email, phone and mailing address).
- Notification that by using the website, the visitor consents to the terms.
A website with all text is boring and turn away potential customers. In this video, our web consultant, Brent Haeseker, shows why it is important to utilize images and concise text in order to maximize the impact of your site.
Let’s face it, there’s a ton of image file formats out there, and unless you are a graphic designer, you’re probably confused as to what all those file extensions mean. You’re also probably curious why your web developer or ad agency are asking you for specific file types for your different digital assets. In this video, our website consultant, Brent Haeseker, speaks with Derek Heron, one of our designers, in order to help you learn about these file formats. […]
Perhaps your still doing the social media for your business on your own or maybe you have assigned it to another employee by adding it to their duties. Whatever your social media arrangement, if you are trying to run a company and handle your business’ online presence without the help of a social media specialist or manager more than likely you are not getting the benefits you could from it.
Let’s be honest for a moment. You’re in business to make money. Sure, you want to help people by providing a solution to their problems however, the bottom line is if your business wasn’t making money it would just be a hobby. And hobbies very rarely create enough income to provide for you and your family.
It’s no secret that security breaches are on the up rise and as technology continues to advance the trend will certainly continue. However, that does not mean that you have no control over your sensitive data. The truth is that you have more control than you know. You just have to embrace it and actively and continually do something about it.
A local business listing is your business’ online profile that contains the most important information for your customers including address, phone number and store hours. The main goal of these listings is to increase your websites visibility on major search engines like Google and Bing, directory sites including Yelp, Google Maps, and Yellowpages plus it increases traffic online and store visits offline. There are hundreds of directory sites to upload your info to and is highly recommended that you do this if you are looking to increase your business’ visibility for local search results.
It is hard to imagine in this technological, social media saturated world that there are businesses who are not taking advantage of social media benefits. However, there are many businesses that still do not see the value in this business-building tool. If your company is one of those that just does not see the need for social media marketing let us give you 10 reasons why your business needs to have a social media plan.
You just got the thumbs up from your developer that all the new site files are published to your hosting space – your new site is finally live! You thank your developer, enjoy the moment, and then get back to business – which is running your business. The last thing you want to think about now is reliving the redesign process. And that’s the last thing I want you to think about too. That’s why I want to talk to you about ongoing maintenance to your website after launch.
I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?
Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.
Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.
If you are a business who uses Facebook to promote your products or services, you may have heard about a recent change that Facebook is going to implement to its news feed. If you haven’t heard about the change let me get you caught up. On January 11th, Mark Zuckerberg released this statement:
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.
It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.