Dataflow Chart Diagram

The contract is signed.  You have just hired a website developer to redesign your website.  Congratulations!  Is it now time to say “call me when it’s done”?  No, not quite.  While you are hiring a professional to do the work for you, there are still a few steps for you to do.  While it may vary from one development firm to the next, this chapter describes the typical development process and how you fit into it.

Deposit

There will be some upfront deposit that is necessary before development begins.  Make sure to handle this promptly to avoid delays in starting production.  Your site won’t get scheduled on a developers’ production schedule until this initial deposit is received. This means other projects that make their deposit before yours have an opportunity to move ahead of you in the queue.

Design Meeting

Building on their ideas

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hand holding loyalty card isolated over white

Loyalty is a buzz word nowadays and seems to be a constant battle between retailers, airlines, and credit card companies competing for the same customers with similar offers. But what’s missing is actual loyalty and you’ll discover through this article there is a fundamental difference between loyalty and rewards programs.

Most offline and online businesses understand that to be successful you need to create long term, meaningful relationships with customers. But how? Well, you can offer a rewards program which will drive some repeat sales and increase your bottom line but that doesn’t create long-term customer relationships. The key to long-term sustainability is through loyalty programs that make your business indispensable to your followers.

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Online Marketing Concept

There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.

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Signing Contract

Once a provider is selected it is time to move to the proposal process. The proposal will map out the project specifications and all pricing involved. This document is very important, as it is blueprint for your project. It is what the development team will work off of and it determines what you are spending. Therefore, it is important to make sure this document is easy to understand and leaves no questions behind. Here are the main things to look for when reviewing a developer’s proposal:

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web building

It is a common-held misconception by many business owners that once their website is up and running it will need minimal updates from then on. However, the truth is there will come a time when every businesses website will need to be totally redesigned. It could be years before that redesign is needed or it could be after only one year but how do you know when that time has come? Well, there are many indications that can signal it is time to redesign your website. Below are fourteen signs that it might be time to take some action.

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website wireframe sketch and programming code on digital tablet

No matter who you use to redesign your website, it is going to be a significant investment. Using wise discernment is important when reviewing developer candidates to make sure your money will be well spent. Like any business, there are key indicators that help you shift through the good and the bad, and everything in between. These are the things to look for in a potential provider:

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Emotional facial expression wide eyed couple, woman an man looking

1. Not Listening To Your Customers

This one mistake can damage your business in a moment notice. If you’re not listening to what your customers need and are asking for then they will go to your competitors who will listen to them. You and your business are in existence for one reason and one reason only – to serve your customers needs and wants.

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Hand holding tablet with Live Streaming word on wood table ,Internet marketing concept..

In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though?  Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.

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Spotlighted businessman

Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.

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Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

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