If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of social campaigns to promote your business. If you are still not convinced you need a mobile site, check out this blog article that provides detailed information on why you need a mobile site. […]

QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more.  But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters.  Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]

Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]

If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]

Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]

An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase your Click-Through-Rate and ultimately help you reach sales goals. Here are some simple tips for improving your marketing CTA. […]

The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews [1].  One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down.  In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]

After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

Improve targeted traffic

Before you make changes to the conversion tools on your website or landing page, it’s important to improve the quality and/or relevance of your in-bound traffic. Attracting the right people to your website is critical to increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product. […]

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?

With the growing value of data as a money-making asset, today’s businesses must face the challenge of protecting and maintaining their important information in the most efficient, cost-effective manner possible. To meet this challenge, business owners need to carefully define their business requirements and recovery objectives and then decide on the right backup and recovery technologies to deploy. […]

The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don’t really need to come up with a set of Technology New Year’s Resolutions, mainly because resolutions are, by rule, made to be broken. But wouldn’t it help to have a simple plan for making a few improvements or easy changes that can lead to safer, more productive computing for your business in 2013?

I don’t mean major tech projects like installing a new office network or buying a fleet of new desktops for the staff. Budget-intensive initiatives like those need to be part of your fiscal planning process. There are plenty of inexpensive — even free — things that you can do within your existing infrastructure to improve the impact of technology on your business’ bottom line. Here are a couple of examples. […]

Back in April, Google released a new major update to its search algorithms under the project name “Penguin”. The update didn’t cause the same amount of chaos and panic that followed the 2011 Panda update, but it still took a big bite out of the search ratings for a number of (previously) highly-ranked websites.

The Panda update (in February 2011) hammered very profitable websites known as “content farms” because it devalued or negatively rated duplicate content and content that the algorithm judged “low quality”. Now that the dust has settled from the Penguin roll out, it appears this update focused heavily on the quality of a site’s incoming links and on the “spamminess” of its content. […]

Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would remember it. Domains were a little bit harder to register and cost more (inflation-adjusted, anyway), but you could always find something decently memorable that didn’t have too many consonants in the middle of it.

That’s not so much the case anymore. Looks like all of the easy stuff is taken, which is why so many websites have domain names that read like something from the bookmark list of famous comicbook villain Mister Mxyzptlk. (Don’t get any smart ideas. “Mxyzptlk.com” is taken.) […]