Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]
Are you struggling with whether your company should be on social media? Are you afraid that you are missing opportunities, so you’ve create a company account on every social media platform out there? This article will hopefully shed some light on the best social media platform for your company. This article will explain the top social media platforms and the benefits each one has to offer. […]
An easy way to send your customers running is having an unclear call to action (CTA) in your online ad copy or design. You are in trouble if you are attracting customers to your site with weak CTA’s or using them for your advertisement. A strong CTA will help increase your Click-Through-Rate and ultimately help you reach sales goals. Here are some simple tips for improving your marketing CTA. […]
The market today calls for more online brand monitoring than ever before. As trends continue, we will see more and more review sites appear. There are many surveys and statistics that show how much consumers are influenced by online reviews. Some studies suggest that up to 90% of purchasing decisions are influence by online reviews . One bad customer experience can now create such a buzz through online resources that your business strategy and success can come crashing down. In this article you will find tips and resources to help get in front of your brand’s reputation online and appear positively in front of the consumer. […]
After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.
Improve targeted traffic
Before you make changes to the conversion tools on your website or landing page, it’s important to improve the quality and/or relevance of your in-bound traffic. Attracting the right people to your website is critical to increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product. […]
What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?
With the growing value of data as a money-making asset, today’s businesses must face the challenge of protecting and maintaining their important information in the most efficient, cost-effective manner possible. To meet this challenge, business owners need to carefully define their business requirements and recovery objectives and then decide on the right backup and recovery technologies to deploy. […]
The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don’t really need to come up with a set of Technology New Year’s Resolutions, mainly because resolutions are, by rule, made to be broken. But wouldn’t it help to have a simple plan for making a few improvements or easy changes that can lead to safer, more productive computing for your business in 2013?
I don’t mean major tech projects like installing a new office network or buying a fleet of new desktops for the staff. Budget-intensive initiatives like those need to be part of your fiscal planning process. There are plenty of inexpensive — even free — things that you can do within your existing infrastructure to improve the impact of technology on your business’ bottom line. Here are a couple of examples. […]
Back in April, Google released a new major update to its search algorithms under the project name “Penguin”. The update didn’t cause the same amount of chaos and panic that followed the 2011 Panda update, but it still took a big bite out of the search ratings for a number of (previously) highly-ranked websites.
The Panda update (in February 2011) hammered very profitable websites known as “content farms” because it devalued or negatively rated duplicate content and content that the algorithm judged “low quality”. Now that the dust has settled from the Penguin roll out, it appears this update focused heavily on the quality of a site’s incoming links and on the “spamminess” of its content. […]
Back when the Internet was a lot younger — say around 1998 or so — great domain names were still pretty easy for a website owner to come up with. Unless your business had a really common name, you could probably buy a domain that matched, or at least matched closely enough that people would remember it. Domains were a little bit harder to register and cost more (inflation-adjusted, anyway), but you could always find something decently memorable that didn’t have too many consonants in the middle of it.
That’s not so much the case anymore. Looks like all of the easy stuff is taken, which is why so many websites have domain names that read like something from the bookmark list of famous comicbook villain Mister Mxyzptlk. (Don’t get any smart ideas. “Mxyzptlk.com” is taken.) […]
Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales.
Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because they think good optimization is too expensive. While an investment in top-notch SEO work is seldom wasted, two very effective SEO tactics fall into the Do It Yourself category and are often overlooked by many webmasters and site owners. […]
In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil Google Overlords have agreed to take turns wearing the Most Evil Conspiracy Ever championship belt. (Probably to keep the Evil Facebook Overlords-in-Training out of the game.)
Every now and then, though, something useful happens when one of the conspiracies goes awry. Apple has produced some interesting TV commercials, for example, and Microsoft offers its Visio software, which can be a lot of fun if you get your hands on one of those “crime scene diagram” templates. Another one of those happy accidents is Google’s Chrome Web Store. […]