You’ve decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way, creating a website can be a daunting project. You want to read something scary? Hit the search engines and look for “website project management.” You can lose your mind trying to sort through all of that stuff. […]

Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist’s desk proudly display an “Employee of the Year” photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for products you haven’t carried for the last five years?

I hope not.

Your place of business needs to make a good first impression when a potential customer walks in the door — that’s just business basics. Your company’s website should also make a good first impression. Even more importantly, it needs to accurately reflect what your company does and how you do it. […]

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  Here are 4 things you should avoid: […]

Backlinks are links from related websites to your site, and they continue to be one of the most important elements in search engine rankings.  Search engines consider websites with lots of backlinks to be “authorities” or “popular.”  Unfortunately, getting backlinks from valuable website relevant to your keywords and search terms is one of the most difficult parts of search engine optimization (SEO).  Here are some major DOs and DON’Ts to help you build your backlinks.

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So you’ve heard that YouTube is the second largest search engine in the U.S., second only to Google (who owns YouTube and includes YouTube search results in Google SERPs as well), and that 20 million visitors search YouTube every month.  A savvy web marketer would jump on the opportunity to corner search results on YouTube. But just uploading a digital version of the commercial the cable company produced for you will probably not result in more website visitors and increased sales.  Follow these steps to create and promote effective online videos that generate business. […]

Cyber Monday has already come and gone, and the Holiday shopping season is well under way.  Typically, online retailers should be working on their Holiday strategy some time during the summer, making necessary additions and changes well in advance and planning SEO, online marketing, promos and campaigns beforehand.  However, there are a few things you still have time to take advantage of for some quick boosts. […]

If you’re serious about online marketing, and you’ve already crafted a solid search engine optimization strategy, launched a Pay-Per-Click campaign, and undertaken a link building campaign, your next step just might be a display ad campaign (or banner ads).  However, knowing the lingo and technical jargon can mean the difference between the success and failure of your ad campaign. […]

Pay-Per Click, or PPC, is an online advertising strategy offered by the major search engines. Basically the premise is to have a sponsored link that you only “pay” for when somebody “clicks” your ad. In this post I’ll discuss how to tell if PPC is right for you and/or your company. […]

Quora’s goal is to be able to answer questions that Google and Wikipedia can’t. They are accomplishing this goal by posting user generated questions answered by the rest of the Quora community. A rating system that pushes answers up or down depending on community agreement moves the “best” answer to the top. Currently Quora is generating a large amount of buzz online. The main reason for this buzz isn’t the concept – questions and answer sites like Yahoo! Answers have been around for years – but instead the user group is Quora’s greatest strength. It seems that very influential business owners, celebrities, and other major industry leaders are actually active Quora users. Case in point, the question “What is an ideal use case for Amazon PayPhrase?” was personally answered by Amazon CTO Werner Vogels. […]

Let’s face it. There are a lot of web design companies out there to choose from – big companies, little one-man shops, foreign contractors, hosted solution providers, local vendors, and more. Choosing the right web design firm for your website development or redesign can sometimes be daunting with all the choices out there. Here are some guidelines to help you find the right fit for your company’s needs, personality, and budget. […]

What is this Pixlr?

Pixlr (http://www.pixlr.com/editor/) is an online photo editing application that offers many of the professional features found in Adobe’s PhotoShop for free in your internet browser. This guide is not meant to detail all the features of Pixlr, but act as a quick reference for performing basic functions dealing with adding photos to your CMS website without relying on a designer. […]