Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your website who take one quick look and run away screaming. […]

The proliferation of small, inexpensive video cameras, coupled with the ease of online video sharing, has made wildly gyrating, poorly composed videography with garbled sound commonplace in the public eye. But just because people have seen a lot of poor video doesn’t mean they like it.  Bad video is often good for a laugh, but it’s not going to sell much of anything. […]

Search engines love good text content, so why do so many website owners and their web designers devote so little effort to creating the words that will represent them on the Internet? Creating text content that works for your website takes some time, and even more thought. A few elemental mistakes can negatively impact the quality of your text, both in the search engines and in the eyes of your customers. […]

It’s one of those silly myths of cooking. Throw a pasta noodle at the wall; if it sticks, it’s done.

You don’t even have to be addicted to the Food Network or the Cooking Channel to know that just isn’t true. If a noodle sticks, it usually means nothing more than you just threw a wet noodle at the wall. Since pasta gets gummier the more it cooks, it might even mean your pasta is over-cooked. […]

When a website represents your business online, you can’t really afford for it to have bad photos running around scaring away your customers. Hiring a professional photographer for your business images is the best solution, but it’s not always practical for everybody. So a lot of website owners resort to taking their own photos, or having somebody on their staff with a decent camera do the job for them. […]

I hope you’re not superstitious, because if you are, you may not like this post.  I’m not superstitious, although I am writing this blog post on the 13th of January – and it is a Friday.

Friday the 13th is a scary day to many people, but not to me.  However, what IS scary to me is the concept of “design by committee.”  I get chills down my spine whenever a client or potential client refers to needing to have their committee review all design layouts.  I’m going into my 13th year with NetSource, and in all of these years of experience in the development of hundreds of website projects, I have never seen a project benefit from “design by committee.” […]

You’ve decided that this year, finally, your business deserves a new website. Maybe you want to get rid of the current website, which was built on that free hosting service by your nephew. Or maybe your business has never had a website before at all. Either way, creating a website can be a daunting project. You want to read something scary? Hit the search engines and look for “website project management.” You can lose your mind trying to sort through all of that stuff. […]

Are the walls of your business overgrown with mildew and crusted with old paint? Does the receptionist’s desk proudly display an “Employee of the Year” photo of somebody who retired in 1997? Do you keep inventory space in the warehouse reserved for products you haven’t carried for the last five years?

I hope not.

Your place of business needs to make a good first impression when a potential customer walks in the door — that’s just business basics. Your company’s website should also make a good first impression. Even more importantly, it needs to accurately reflect what your company does and how you do it. […]

Social networking can be a time-consuming endeavor, so the temptation to cut corners is big.  There are tools, techniques, and add-ons available that seem like a great idea to help you streamline your social media strategy and save time… until they start to undermine your efforts to connect in a real way to your customers.  Here are 4 things you should avoid: […]