Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]
So you’ve got yourself a brand-new website for your business. It looks great, delivers your business message quickly, and visitors are raving about how easy it is to find the information they need. The website even has a content management system (CMS) that lets you make changes to information and images on the site without so much as a phone call to your developer.
Depending on the type of content management tools your site uses and how they’ve been programmed to work, you can add, delete, modify and move around almost any piece of information on your website. Content management can be an extremely powerful tool — you might even say that it’s “dynamite”.
Just make sure you don’t use the dynamite to blow yourself up. […]
In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the know to help your site get fully indexed by the search engines, ultimately helping your ranking and traffic numbers. First I’ll give you a brief overview of what the heck they are, and then we’ll talk about some of the benefits and how to add one to your own site. […]
Starting a new design project can sometimes be a little intimidating. Here are some tips to help take the mystery out of one of the most important team members on your project and make sure you get the most out of their experience and expertise. […]
Depending on the sources you read or the people you listen to, the humble PCs that help power your business are either the handiest tools invented since the crescent wrench or a sinister cluster of ticking time bombs waiting for just the right moment to blast all of your important business data to smithereens.
While the “smithereens” proponents may have gotten a boost from McAfee’s recent flub of an anti-virus update, the truth of the matter lies closer to the “handiest tools” end of the spectrum. For many businesses, computers are indispensible. Period. So the trick becomes figuring out how to integrate computers into your business without putting your most important information at risk of getting blown to Kingdom Come. […]
If you haven’t yet considered upgrading your business’ computers to the Windows 7 operating system, this just might be a good time to give it some thought. Windows 7 offers some significant improvements over both Windows XP and Windows Vista that will make the change worth the effort for most business users – and home users, for that matter. […]
One of the most important parts of creating a website is designing it to be user-friendly and easy to navigate. With the billions of websites on the internet, users have plenty of choices when it comes to online shopping, entertainment, or anything else they are looking for. If they don’t like something about your website, they can easily find an alternative with only a few clicks of the mouse.
Here are a few tips on what you should avoid on your website, so your visitors don’t look elsewhere: […]
Not every font that is installed on your computer can be used on your website, because not everyone that views your website has the same fonts installed on their computer as you. In an effort to keep websites looking similar between different browsers and operating systems, web designers can choose from certain fonts that are “web safe” and reliable. […]
Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method. […]
In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example to highlight the basics of lighting and shooting an isolated product photo. I have chosen a small friendly shaped incense burner. […]
Even here in usually-balmy Florida, winter means cooler, less humid weather. For folks who work with computer systems every day, the drier air can mean only one thing.
Dust bunnies. […]
In this installment of my “Top Ten” tips to better Search Engine Optimization, I’ll be reviewing “10 Things to Avoid When Optimizing Your Website”.
SEO isn’t easy! Let’s just call it what it is, Hard and Time Consuming. A major mistake that a lot of people make, in an attempt to make things easier, is looking for short cuts to optimize their website. Many of these shortcuts provide short-lived result, but can harm your rankings in the long run (or even get you black-listed from search engines!). This is where I like to refer to a couple of old sayings to help remind people to stay focused:
– “If it’s worth doing… It’s worth doing right!”
– … and, “If it’s too good to be true… then it probably is!”
Keep your eyes on the prize folks! Don’t let other people take advantage of you and your business. Avoid bad neighborhoods, link exchanges and farms, don’t keyword stuff and… well… just keep reading, and Good Luck!