You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine optimized? Check. What else could you need? Well, quite a bit actually.
Google (and all search engines for that matter) has been changing the way it ranks websites and quality content has become a major component in their ranking algorithms. When you think about it, that makes perfect sense. Google makes most of its money through paid advertising which it displays above, next to and below organic (non-paid) search results. Google wants people to use their search engine as often as possible, as this gives them more changes to show their ads which they hope will get clicked (this is the point at which Google gets paid). If you were to use their search engine and didn’t get the information you needed, you’d stop using their search engine. This is why quality content is so important.
If you haven’t already noticed, Facebook recently changed its algorithm when it comes to the “organic reach” of pages. For most Facebook Page managers, this means your Facebook Page posts are likely showing up in significantly less user newsfeeds – that is, unless you pay to promote your posts. In fact, organic reach has dropped to as low as two percent of total Page likes for some Pages. Facebook says the change is to promote competition and serve users with only the content they want to see, but conveniently for them, it also highly encourages businesses to pay them for consumer engagement. This article from Social Media Today argues that these changes are actually positive for Facebook users and Pages alike, but for many, the jury is still out. Either way, we want to provide you with some practical ways to make the most of these changes so your business can continue thriving on social media. […]
It is a big decision to make when you are deciding on which company you’d like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing you want is to pay out a large amount of money on a website that neither meets your expectations nor brings in results for your company. To help you choose a web design firm that will meet your expectations, here are 5 important questions to ask before hiring Design Company. […]
Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and more of their keyword data making it difficult for website owners to determine which keywords drive traffic to their site. […]
Unless you’ve been under a rock for the past 15 years, you know that email has become a very prominent marketing tool for businesses. The reason? It works! Compared to all other online marketing methods, email consistently delivers the best click-thru and conversion rates.
Here are some tips to help you get the best results from email marketing.
Let’s suppose for a moment that after reading my last blog post, you’ve decided that your website (or pay per click ads) would deliver more value if you did some A/B testing to decide what worked best. Great. Now all you have to do is figure out what comes next. […]
If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of social campaigns to promote your business. If you are still not convinced you need a mobile site, check out this blog article that provides detailed information on why you need a mobile site. […]
QR Codes are cropping up everywhere – in magazine ads, posters, product packaging, how-to books, DVD and Blu-Ray extras and more. But for every great use of QR Codes in online marketing strategies, there are 10 poorly conceived and executed QR Code disasters. Here are 10 tips to make sure your QR codes are most definitely NOT a disaster. […]
Pay-per-click (PPC) campaigns come with a lot of jargon that isn’t always readily understandable. Getting an understanding of this terminology is critical to ensuring that you can get a clear picture of how your PPC campaigns are impacting your business. In this article I will review the key terminology you may see when viewing PPC reports or other information related to PPC campaigns. […]
If you are advertising using Google’s AdWords (or pretty much any online advertising software) you may or may not be aware of what Quality Score is or why it matters. In a nutshell, Quality Score is a number between 1 and 10 and it is a key factor in determining the position of your ad and how much you will pay for a click (CPC) on your ad. […]