Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443

Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

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Social media concept jigsaw piece reading marketing, networking, community, internet etc

Over the years Facebook has become a staple in the daily lives of most Americans. In that time, Facebook has made a wide variety of updates and changes to meet the needs of its users. With such a large portion of the population using Facebook, it has become a must to use this tool to reach more potential customers for your business. For a long time, users were creating “pages” for their businesses that were actually Personal Accounts, and using them to gain traction in the online market. As more users created these sorts of pages, Facebook took notice and began to guide them towards the use of a tool that better catered to a business’ specific needs rather than the workarounds that they had been using. While some businesses try to hold on to the idea that using a personal page for business is better, Facebook has taken a more aggressive stance against this, saying “It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.” (Facebook.com/help). Keeping this in mind, we will go over some of the other differences between the two types of accounts and show why you should choose to create a Business Page for your online marketing needs. […]

Does your business have a strong online presence?

Volatile and ever-changing, the business world is tough and becoming increasingly harder to stay ahead of the competition and reach new customers. However, most business owners simply don’t have the time to research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.

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NetSource’s web design team is proud to launch a new website for Countryside RV Sales, using our exclusive dealer website system, EZ-Sites. Countryside RV Sales in Gladewater, Texas is excited to launch their new website www.countrysiderv.com using the new SiteSource 3.0 management system.

The new website is mobile responsive and search engine friendly allowing for optimal user performance and SEO.  The SiteSource 3.0 Content Management System will allow Countryside RV’s  staff to easily update and manage their new website. NetSource Technology’s exclusive EZ-Sites RV dealer website system gives RV dealers full control of their website 24/7, allowing dealers to add, delete and edit all their content, inventory, and pages quickly and easily.

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What’s the first thing you do before you buy something or go to a store?

According to the experts at AdWeek, 81% of shoppers do online research on the company or product they are considering BEFORE they make a purchase. A major part of thisresearch process consists of reading online reviews. Whether we like it or not, reviews are one of the most important and trusted resources that people take into account when choosing where to shop, eat, or do business.

thumb icons for Customer review concept.

As a business owner, reviews are extremely important to your reputation, and they simply can’t be ignored. Your goal should be to generate positive reviews from your customers. But how? How do you get someone to go home and write a review after a good experience? What do you do when someone gives you a bad review?

Don’t worry, keep reading and we’ll answer all these questions for you.

But first, the key to your reputation starts with YOU. […]