AdWeek Chats happen every Wednesday from 2-3 pm on Twitter and they always cover very interesting topics about ads and the world of marketing. Yesterday, we had a great discussion about Millennials and how their introduction to the industry is creating a lot of changes. Being a team that has a lot of millennial members, we were really involved with and fascinated by the discussion.
Here are a few of the highlights from the chat:

Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi?  Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.

Enter: Brand Identity

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Keyword ranking has long been a method used for determining how well your website is performing in the search engines for a specific term. Although this used to be a great tactic, things have changed. Search Engines, Google in particle, have been encrypting more and more of their keyword data making it difficult for website owners to determine which keywords drive traffic to their site. […]

If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of social campaigns to promote your business. If you are still not convinced you need a mobile site, check out this blog article that provides detailed information on why you need a mobile site. […]

Pinterest is a recent social media platform that has been making a large impact on the social industry. If you aren’t familiar with it, Pinterest is a site that allows “pinners” to create and share pins. You can organize your pins in boards and categorize them accordingly. Some popular pins include wedding, health & fitness, and cooking. […]