If you have determined your website is due for a redesign, now is the time to start setting your goals for it. Before you think about color schemes, visual eye candy, or even a budget, determining what your website goals are will help guide all other aspects of the planning and design of the site. Yes, even before determining your budget, you should set your goals. Then based on your budget, you can scale your goals accordingly.
I speak to a lot of business owners about their websites. There is a surprising variety of goals that I hear from these business owners as to what they are seeking. While I’m no fan of design by committee, I do see that most of the best goal setting for a website redesign comes from a company where multiple staff or department heads are consulted. Different departments have different vantage points on the business and thus can see different needs that may not be obvious to others – even the business owner.
To give you a head start on ideas for your goals, I’ll give you a peak into some of the most common goals I’ve heard from clients during my 17 years with NetSource: […]