As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.

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Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”

Now, you’re probably asking “what does mobile-friendly mean?”

Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:

  • Avoids software that is not compatible with mobile devices (i.e. Flash)

  • Text is easily readable without needing to be zoomed in

  • Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom

  • Links are displayed in a way that can be easily clicked on

mobile friendly search result example

To learn more about Mobile and Responsive Web Design, you can explore the following articles:

Which “mobile” option should you choose for your website?

Why your company needs a mobile site.

If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.

Colors attract attention, set a mood and make a statement – all things designers keep in mind when creating a website.

In fact, research shows 84.7 percent of people say color is the largest factor when choosing products. Even more interesting, most buyers make a subconscious decision about a product within 90 seconds of the initial viewing. That being said, color is one of the largest aspects to consider when designers build a website.

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If you haven’t started considering a mobile website, now is the time. Smart phone technology and usability has increased, which has led to traffic from mobile devices to increase dramatically over the past few years. Your site can see traffic as high as 50% from mobile devices, especially if you are using any type of social campaigns to promote your business. If you are still not convinced you need a mobile site, check out this blog article that provides detailed information on why you need a mobile site. […]

Even a person who doesn’t stay up to date on internet trends has probably heard that mobile usage has exploded. Technology has grown so much that our mobile devices and tablets have the same functioning capability as a laptop or desktop computer. We as a country have become so dependent on our cellular devices that most people would not be able to successfully get through one day without theirs. Business Insider reported that mobile internet users will grow larger than desktop users this year, in 2014.

What does this mean for your website? Do you know what percent of your customers are visiting your website from their mobile device? Can customers properly navigate your website from a mobile or tablet device? By navigate, I mean make purchases, schedule appointments, or any other activity that has been set up on your site. After answering these questions, are you still not convinced that you need a mobile site? Below are some more reasons that explain how critical a mobile website is for your company. […]

Located at the Pineland Marina, Island Girl Charters is a water taxi service to North Captiva Island. We were very excited to work on another project for one of our longtime clients, Virtual Realty Enterprise. NetSource has completed other projects for them such as a redesign of PinelandMarina.com, the VRELLC.com website, Social Media campaigns and print work. […]

More and more, a company’s website is the first, valuable interaction with a new customer. Is your website stuck in the Stone Age (and by Stone Age, I mean the 90’s and 00’s)?  What impression are you giving the 58% of American adults who according to Pew Research Center research the products and services they are interested in online before purchasing or engaging a company? […]

Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the mobile operating system (OS) market continue to grow at an amazing rate.

There’s no big secret to understanding the utility of a mobile-friendly website. When mobile device users search for goods or services in your market and find your website, you want to provide them with the information they need to do business with you. If you don’t help them out with pages that work for their mobile device, it will take them about two seconds to move along to one of your competitors who does. […]

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business.

One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. People like to know what they’re buying. Fortunately, it’s a disadvantage that can be overcome to a degree by including plenty of good product-specific content like photos, videos and reviews. Another disadvantage is that consumers can’t see you — or your business — and gain a sense of trust from that contact. As much as people like to know what they’re buying, they also want to have confidence in who they’re buying from. […]

Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a critical behind-the-scenes operation that allows huge retail chains to manage their supply chains and logistics. […]