After putting in place a well-developed marketing plan and generating traffic to your landing page or website, the next step is to turn your online prospects into customers. Improving your online conversion rate is a two-part process.

Improve targeted traffic

Before you make changes to the conversion tools on your website or landing page, it’s important to improve the quality and/or relevance of your in-bound traffic. Attracting the right people to your website is critical to increasing conversions at a lower cost. Begin by evaluating your lead sources and determine the alignment of your prospects with your product. […]

When you launch a new E-commerce web site above all else there is one thing you need to be ready to face: Customers.

That might sound like a “Duh-uh” comment, but not every E-commerce operator is as prepared as they should be when their new store goes online and the first order (or ten or fifty orders) appears in their control panel. Turning those early orders into happy customers sometimes proves an unexpected challenge for even experienced retail business people. […]

Virginia RV dealer RV Outlet USA has launched a new website using NetSource’s exclusive dealer website content management system, SiteSource 3. The new website, www.rv007.com, allows site visitors to browse the company’s inventory of new and used RVs, and also presents information about the company’s parts and service department, specials, and financing options.

Located in Ringgold, VA, RV Outlet USA specializes in fifth wheel and toy hauler trailers. The browser-based SiteSource 3 content management system lets the dealership staff easily update and maintain the website without the need for any special software. […]

The Netsource development team is pleased to announce the launch of www.krogencruisers.com, a new website for Krogen Cruisers.

This site is a resource for Krogen Cruiser members, bringing information of specific interest to Kadey-Krogen Owners. This includes the latest happenings with fellow cruisers, opportunities to ask questions and dialogue on issues related to Krogen vessels, cruising advice and information, along with galley suggestions and planned social events. […]

Auto Corral RV, located in Mesa, AZ, launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website allows site visitors to browse the company’s inventory of new and used RVs, and also presents information about the company’s service department, specials, and financing options.

Auto Corral RV specializes in Class A, B, and C motorhomes, fifth wheels, travel trailers, and diesel pushers. The browser-based EZ-Site system lets the dealership staff easily update and maintain the website without the need for any special software. […]

What would you do if the computer system storing your customer records or sales information suffered a hard drive failure or other catastrophic event that caused it to lose all of its stored data? Would your business be able to continue operating? Could you continue to market, advertise and fulfill orders?

With the growing value of data as a money-making asset, today’s businesses must face the challenge of protecting and maintaining their important information in the most efficient, cost-effective manner possible. To meet this challenge, business owners need to carefully define their business requirements and recovery objectives and then decide on the right backup and recovery technologies to deploy. […]

Bar T5 Trailers, of Calgary, Alberta, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website, www.bart5tailers.com, allows site visitors to browse the company’s inventory of new and used trailers, and also presents information about the company’s parts and service departments, financing options and tack and feed store.

Bar T5 Trailers specializes in dump trailers, toy haulers, living quarter trailers, horse trailers, flatbed trailers, stock trailers and office trailers. They offer a wide range of Cimarron, SnoPro, Circle J and Corn Pros. The browser-based EZ-Site system lets the dealership staff easily update and maintain the website without the need for any special software. […]

One of the big advantages to a stand-alone E-commerce solution is that a skilled developer can completely customize both the design and the programming to suit your specific business requirements. No two businesses are run exactly the same way. This means that they frequently have demands that simply can’t be satisfied within the limits of a one-size-fits-all solution. An E-commerce project has the highest chance for success when it can be adapted to your existing business practices, instead of requiring that your business practices adapt to your web site.

With a stand-alone E-commerce web site you’re generally letting yourself in for more work. A LOT more work. That’s why stand-alone sites truly aren’t a suitable solution for every small business. If you plan a very small online inventory and can be satisfied with minimal-to-basic marketing tools, then a hosted solution may be the best route to take. […]

The beginning of a new year is always a good time to devote a little bit of thought to how you want to improve your business and productivity technology in the months ahead. You don’t really need to come up with a set of Technology New Year’s Resolutions, mainly because resolutions are, by rule, made to be broken. But wouldn’t it help to have a simple plan for making a few improvements or easy changes that can lead to safer, more productive computing for your business in 2013?

I don’t mean major tech projects like installing a new office network or buying a fleet of new desktops for the staff. Budget-intensive initiatives like those need to be part of your fiscal planning process. There are plenty of inexpensive — even free — things that you can do within your existing infrastructure to improve the impact of technology on your business’ bottom line. Here are a couple of examples. […]

When a small business owner makes the decision to enter into the world of E-commerce, the first decision that confronts them is usually whether they need to build a stand-alone E-commerce web site or sign-on with a hosted application provider like Magento or BigCommerce.

Each approach has its advantages and disadvantages. What the small business owner has to decide is which method of online selling will provide the most value and return on investment. Today I’ll take a closer look at the plus and minus columns for online storefronts based on hosted applications. […]