What is your name?

Michael Christopher Mathews

Do you have any nicknames

My competitive softball buddies have been known to call me “Mashews” since I still have a propensity to hit lots of homeruns even though my collegiate baseball days are quite a bit behind me.

When is your birthday?

June 3rd


We’re a little under a week away from the April 21st mobile search deadline and we know that you’re thinking, “This is the end!” And if this was Penguin/Panda, we’d be right there with you, screaming that the sky was falling and everything (non-mobile) was coming to an end. However, It’s not.


AdWeek Chats happen every Wednesday from 2-3 pm on Twitter and they always cover very interesting topics about ads and the world of marketing. Yesterday, we had a great discussion about Millennials and how their introduction to the industry is creating a lot of changes. Being a team that has a lot of millennial members, we were really involved with and fascinated by the discussion.
Here are a few of the highlights from the chat:

As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.


Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi?  Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.

Enter: Brand Identity