Nearly everyone who owns a website wants to see it perform better in the search engines. Good search results are especially critical for business websites that are expected to generate leads or produce e-commerce sales.

Unfortunately, a lot of business owners give up on search engine optimization — or settle for sub-standard results — because they think good optimization is too expensive. While an investment in top-notch SEO work is seldom wasted, two very effective SEO tactics fall into the Do It Yourself category and are often overlooked by many webmasters and site owners. […]

In a post last week, I mentioned that sometimes something good accidentally happens as a result of the dark machinations of the technology industry’s various would-be Evil Overlords. In the interest of fairness, this week I’m going to point out that more often than not, when the Evil Overlords get involved in the affairs of mere mortals, something wicked this way comes.

The networking mega-corporation Cisco is usually so far behind the scenes that it’s never considered a contender for the Evil Overlord label. If you work in a large company, maybe you’ve heard somebody from tech support ranting about the frustration of taking a Cisco certification exam (although obviously they’ve never experienced the arcane adventure that is Novell Netware). Otherwise, you seldom hear the name spoken in public. Until a few weeks ago, anyway. […]

In the technology business, sometimes it’s difficult to figure out which group of Evil Overlords has the best secret conspiracy strategy for world domination. At times it almost seems that the Evil Microsoft Overlords, the Evil Apple Overlords and the Evil Google Overlords have agreed to take turns wearing the Most Evil Conspiracy Ever championship belt. (Probably to keep the Evil Facebook Overlords-in-Training out of the game.)

Every now and then, though, something useful happens when one of the conspiracies goes awry. Apple has produced some interesting TV commercials, for example, and Microsoft offers its Visio software, which can be a lot of fun if you get your hands on one of those “crime scene diagram” templates. Another one of those happy accidents is Google’s Chrome Web Store. […]

Suppose, for a moment, that you’ve decided your business needs to have an official social media policy. Now you’ve got to figure out what your brand-new policy should include.

Details of the policy will differ a bit depending on whether or not your company uses social media for marketing and/or customer relations. Regardless, as I outlined in an earlier post, your policy needs to define acceptable and unacceptable types of online conduct as specifically as possible. […]

If your business has more than a handful of employees, you need to consider establishing a social media policy.

Do you actively promote your business through social media? If so, then it’s critical to consider creating an acceptable use policy for your employees. They need to know how they’re expected to represent your business online during working hours. […]

So you have a top-notch idea for E-commerce. You even have a well-considered business plan. Here’s a technical question for you: How are your customers going to pay you?

It sounds like a silly ‘small picture’ question, I know. But it’s really one of the most important and most problematic details your brand-new E-commerce project may encounter.

If you’ve got a good idea for an E-commerce web site, chances are you’ve used somebody else’s E-commerce site at some point in the past. If you paid by credit card, you’re familiar with the online payment process from the user’s side of things. But building that functionality into your own web site requires a bit of planning and some critical decision-making well in advance of your ‘go live’ date. […]

The NetSource design team is proud to announce the launch of www.mossbuildinganddesign.com, a new website for Moss Building and Design, a northern Virginia contractor that specializes in remodeling services.

Moss Building and Design is a family-owned business that has established a reputation for excellence in remodeling additions, kitchens, bathrooms and basements throughout northern Virginia. The company’s new website features information about all of their home remodeling services as well as an extensive portfolio of their completed projects. […]

Getting your new E-commerce store up and running is only half the fun. Once that’s done – then you’ve got to figure out how to efficiently run your store in order to maximize your bottom line.

Very little of it qualifies as rocket science. In fact, most of it is nothing more than running to ground a bunch of little issues – any one of which can cause endless headaches for your new enterprise. As with most things business, what you’ll soon discover is that the devil is in the details. […]

Ocean RV Center, of Ocean View, Delaware, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website allows site visitors to browse the company’s inventory of new and used RVs, and also presents information about the company’s parts and service department. […]