There are many different ways to build a successful E-commerce business, but they all have one thing in common.

Loyal customers.

I don’t mean ‘just’ happy customers. I mean customers who will come back to your web site and purchase from you again. It’s not a revolutionary discovery. A lot of books and articles have been written on the same general business theme: Customer satisfaction means nothing; customer loyalty means everything. […]

Topps Trailer Sales and Service, of Bossier City, LA, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The new website allows site visitors to browse the company’s inventory of new and used trailers, and also presents information about the company’s parts and service department. […]

May 25, 2012

QR Codes with Style

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during manufacturing. They can hold a relatively large amount of data and can be scanned at high speeds. In terms of practical marketing use, they have proven somewhat underwhelming in the United States, but I believe with a little style tweak via Adobe Photoshop, QR Codes can be a nice addition for re-enforcing your branding efforts. Keep in mind that 50.4% of the US population now has a QR Scanner in the form of a smartphone on them at all times (Source: http://blog.nielsen.com/nielsenwire/?p=31688). […]

Every social media platform on the Internet today has security problems of some sort. Typically, the more popular the platform, the bigger the problems. Facebook, Twitter, Pinterest and similar social media are all lucrative hunting grounds for spammers, phishers and hackers because they have large – and usually pretty relaxed – user bases.

Experts in the online security industry frequently moan and groan about all of the problems with social media. True, some services aren’t as sharp about protecting user privacy and other digital defense measures as they ought to be. A lot of them try to plug as many security holes as they can, but it doesn’t matter how top-notch their development team may be — there will always be one big security flaw that they can’t counter.

You.

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A surprising number of small businesses avoid E-commerce because they believe credit card information submitted via the Internet can be easily compromised. Nothing could be farther from the truth. In fact, if your E-commerce is properly implemented by a skilled developer, your customers are safer using an online interface than they are handing their card over to the staff at their local coffee-shop. […]

Does your business really need to have a website that’s mobile-friendly, or perhaps even a separate version of the site that’s dedicated to mobile device users? That’s a question that a lot of business owners are wrestling with as they watch the mobile operating system (OS) market continue to grow at an amazing rate.

There’s no big secret to understanding the utility of a mobile-friendly website. When mobile device users search for goods or services in your market and find your website, you want to provide them with the information they need to do business with you. If you don’t help them out with pages that work for their mobile device, it will take them about two seconds to move along to one of your competitors who does. […]

Toward the end of April, Facebook took a stab at upgrading its security efforts by announcing a partnership with five major anti-virus software vendors: Microsoft, Trend Micro, McAfee, Sophos, and Symantec. The partnership is a sort of one-two punch security effort. Facebook will use the URL blacklists provided by the software vendors to augment its own URL blacklist service. At the same time, they’re offering free versions of five leading anti-virus software packages.
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When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on what you should worry about as there are crackpot theories about The Government hiding what’s really happening on the far side of the moon. […]

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business.

One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. People like to know what they’re buying. Fortunately, it’s a disadvantage that can be overcome to a degree by including plenty of good product-specific content like photos, videos and reviews. Another disadvantage is that consumers can’t see you — or your business — and gain a sense of trust from that contact. As much as people like to know what they’re buying, they also want to have confidence in who they’re buying from. […]