Toward the end of April, Facebook took a stab at upgrading its security efforts by announcing a partnership with five major anti-virus software vendors: Microsoft, Trend Micro, McAfee, Sophos, and Symantec. The partnership is a sort of one-two punch security effort. Facebook will use the URL blacklists provided by the software vendors to augment its own URL blacklist service. At the same time, they’re offering free versions of five leading anti-virus software packages.
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When you start looking through all of the statistics regarding your website, it can be hard to sort out what’s important from what’s merely interesting. Web stats reporting packages can confront you with a staggering variety of reports. There are as many opinions on what you should worry about as there are crackpot theories about The Government hiding what’s really happening on the far side of the moon. […]

If you’re a super-hero like Spiderman or The Tick, a secret identity can come in handy. When you’re running an E-Commerce website, however, shrouding your company details in mystery can ruin your business.

One of the main disadvantages of E-Commerce is that consumers can’t see, touch or feel the actual products offered on your website. People like to know what they’re buying. Fortunately, it’s a disadvantage that can be overcome to a degree by including plenty of good product-specific content like photos, videos and reviews. Another disadvantage is that consumers can’t see you — or your business — and gain a sense of trust from that contact. As much as people like to know what they’re buying, they also want to have confidence in who they’re buying from. […]

In most of the website usability studies that I’ve read, poor legibility is by far the most frequent complaint encountered. It’s generally a sin of comission on the part of web designers, because web-safe typography by default is designed to be both legible and flexible.

A website gets into trouble when its design diverges from online typographic standards. Often, the issue begins with a site owner — or the site owner’s print marketing designer — who wants the fonts and styles on a website to mirror those the business uses elsewhere. While it may sound like a good theory from a branding perspective, it’s often a train wreck for usability. […]

If your website is built on a content management system (CMS), you’ve got a powerful tool in your hands. You can use your CMS to keep all of the information on your site up-to-date, provide fresh and engaging information to your site visitors and manage all of your site’s resources to maximize your search engine results. As with most tools, however, content management can be used for both good and evil. It’s the “evil” part you want to avoid.

Poor content management practices can kill your website’s search engine rankings in a short amount of time. Conversely, follow a few simple guidelines every time you post or edit content and you can improve your site’s search engine optimization. Use these recommendations as a sort of checklist to stay on the SEO straight-and-narrow: […]

Websites offer a seemingly endless amount of space for your content, especially compared to traditional media like print or broadcast. For a relatively small hosting fee, you can literally publish entire libraries of text. An average 500 MB hosting account has enough room for more than 150 copies of Leo Tolstoy’s “War and Peace,” 400 copies of Melville’s “Moby Dick” or 600 copies of James Fennimore Cooper’s “Last of the Mohicans.”

When you’re passionate about your business, the temptation is to use as much of that space as possible to share your enthusiasm and expertise with potential customers. But it’s all a trap, a painful deception. The truth of the matter is that your customers have a lot less time than you have space. […]

Contrary to what some people might think, website statistics were not invented by the Brothers Grimm. They’re not fairy tales, nor are they numbers pulled out of thin air by College Johnnies who want to show how smart they are. Website statistics are built on real-world data, and they can tell you a lot about what your website is — or is not — doing for your business. […]

Juniata Valley RV, of Mifflintown, Pennsylvania, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website features new and used RVs for sale and select RV units for rent, powered by online inventory tools from RVUSA.com.

Located in central Pennsylvania between State College and Harrisburg, Juniata Valley RV offers a full range of RV repair and maintenance services. Customers can find Juniata Valley RV’s entire inventory of new and pre-owned RVs on their new website at www.juniatavalleyrv.com. The browser-based EZ-Site system lets the dealership staff easily update and maintain the website without the need for any special software. […]

So you’ve decided you need a new website, or your existing website needs a facelift?  Not so fast!  Before you choose a website developer and spend your money on a new website, there are several things you need to consider carefully in order to get the most out of your investment.  And there are some details that if they aren’t taken care of BEFORE you start building that website, could doom you to failure.

Make sure you know the following, and can communicate the answers to your developer, to get the best possible results. […]

Apr 5, 2012

Google Hate Me

Running your own website and trying to get it to rank well in search results can be a frustrating experience. Even though you put a lot of time and effort into your site, and you think you’re following all the rules, you still feel like you’re walking around in a t-shirt silk-screened with “Google Hate Me” in 8-inch letters.

Google, like most other search engines, isn’t out to get you. But search engines are pretty picky about the quality of their search results. Some sites don’t rank well simply because of poor SEO practices. Other sites, however, may do a lot “right” with SEO and still not rank well because they also feature very big “wrongs” in other areas. […]

Park Model City & RV Sales, of North Ft. Myers, Florida, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website is mobile-enabled, which allows site visitors to browse the company’s inventory of RVs, as well as the rest of the website, from modern mobile devices.

Park Model City & RV Sales sells new park model and destination trailers, mobile homes and double wide homes. They also sell used motorhomes, travel trailers and fifth wheels. The company stocks well known brands including Skyline, Chariot Eagle and Hy-Line. […]

The NetSource design team is pleased to announce the launch of www.paaseastereggs.com, the redesigned website for PAAS Easter Egg Dyes, America’s favorite brand of Easter egg coloring for more than 125 years. The new site, which debuts just in time for Easter, features a playful and dynamic user interface packed with product information, kids games and crafts, and egg decorating tips for the whole family to enjoy.

Visitors to the PAAS website can find out about the newest egg coloring products for 2012, like the Retro Splatter kit and Deggorating Doodles pens. The site also features Easter egg games, crafts and recipes, as well as decorating tips from the PAAS professionals. The site also offers links to the company’s latest TV commercial, and to the popular PAAS/Heinz egg decorating app that allows iPad owners to digitally decorate and share their Easter egg ideas. […]