Does anybody remember 1-inch analog video tape? Back when I was a lad (which I’ll define here as “when I still had hair”), if you wanted to learn how to edit video, 1-inch video tape is what you worked with. A video editing console was as big as a Volkswagen, had knobs the size of baseballs and hummed along on a three-phase power supply that needed an air conditioning booster just to keep from igniting the fabric of your bell-bottom blue jeans.
Video technology has changed a lot over the years. One thing that hasn’t changed, however, is the essential grammar of visual communications. Just as every natural spoken and written language has a grammar — a set of structural rules that governs its composition — the international language of video has a “grammar” all its own. […]
Northwest RV Sales, of Salem, Oregon, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website features new and used RVs for sale and select RV units for rent, powered by online inventory tools from RVUSA.com.
One of Oregon’s premier family-owned RV dealerships, Northwest RV Sales offers a full range of RV repair and maintenance services. Customers can find Northwest RV Sales’ entire inventory of new and pre-owned RVs on their new website at www.northwestrvsales.com. The browser-based EZ-Site system lets the dealership staff easily update and maintain the website without the need for any special software. […]
Southern RV, of Jonesboro, GA, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website is mobile-enabled, allowing visitors to browse the company’s inventory of RVs, as well as the rest of the website, from modern mobile devices.
Family owned and operated since 1980, Southern RV is one of the metro Atlanta area’s premier dealers for new Crossroads RVs, DRV Luxury RVs and Redwood Rvs. They carry a large inventory of both new and used RVs, featuring travel trailers, fifth wheeler, toy haulers and pop-ups. […]
As I’ve mentioned previously, the difference between a confusing visual mash-up and an online video that can help you sell often boils down to what happens after you shoot the video. Post-production — what you do with your video editing software — is where you assemble the whole project and get it ready to go in front of your potential customers.
You don’t need to develop professional-grade editing skills to produce a solid sales video. The basics of editing a sales video are straightforward — you just need to apply them consistently. Here are three important areas to focus on when you take your online sales video into post-production: […]
After the Fact RV, of Kincheloe, Michigan, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website features new and used RVs for sale and select RV units for rent, powered by online inventory tools from RVUSA.com.
Located in Michigan’s eastern Upper Peninsula, After the Fact RV offers a full range of RV repair and maintenance services. Customers can find After the Fact RV’s entire inventory of new and pre-owned RVs on their new website at www.afterthefactrv.com. The browser-based EZ-Site system lets the dealership staff easily update and maintain the website without the need for any special software. […]
When Google rolled out the initial “Panda” update to their search algorithm a little over a year ago, a lot of formerly profitable websites abruptly disappeared from the search engine. The update was touted as an attempt to sort out “quality” content from the vast wave of repetitive, duplicate and/or barely literate riff-raff on the big, wide Internet.
The definition of “quality,” obviously, is subjective. Duplicate content is pretty easy to spot, but deciding what constitutes “quality” content is a bit more difficult. As it stands, 67 percent of the search world (Google’s market share) has to play by Google’s definition of quality. Some of Goggle’s take on quality is yet being argued in court cases, but regardless of the various legal results, the basics of Panda-friendly website construction aren’t going to change for the average site owner. […]
NRS RV World, of Decatur, Texas, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website is mobile-enabled, which allows site visitors to browse the company’s inventory of RVs, as well as the rest of the website, from modern mobile devices.
NRS RV World sells new travel trailers, fifth wheels and truck campers by Holiday Rambler and TravelLite. They also sell used trailers, truck campers, Class A motorhomes, Class C motorhomes and diesel pushers. The company’s experienced service department and extensively stocked parts department are dedicated to providing the highest standard of customer service. […]
Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a critical behind-the-scenes operation that allows huge retail chains to manage their supply chains and logistics. […]
Many of our E-commerce customers are dreamers. Some of them are BIG dreamers. It sort of goes with the territory. There are plenty of examples of successful E-commerce websites out there on the Internet, but for every success there are at least two or three (or more) complete fizzles. It takes a lot of small business grit — and a strong vision of success — to enter the world of online retail sales. […]
If you’re even a casual user of social media sites like Facebook or Google+, by now you’ve probably come across at least one or two businesses that have some sort of presence on them. Maybe you’ve “liked” them, “fanned” them or “connected” with them. Think about it the next time you click on one of those little buttons or icons: You’ve just made that business very happy, because you’re directly engaging with its online marketing. […]
Congratulations to the NetSource team for a great year at the ADDYs. We submitted 6 projects for consideration in the 2012 Greater Ocala Advertising Federation ADDY Awards this year and were recognized with 7 awards! […]
Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]