Starting on October 04, 2017 Google has begun making “overdelivery” a policy to help PPC campaigns get more clicks and conversions on days when there is a high amount of traffic.  Google is calling it a good thing – I agree.  However, what it means for advertisers and our clients is that we will begin to see daily spend double on certain days which our clients may be thrown back by at first.  I am writing this post in order to explain it to my clients before I actually explain it to my clients.

What does this mean for our NetSource Inc. clients?  This means that your campaigns will perform slightly better, as the Google algorithm will give you more clicks on days that are high in traffic, and show your ad more on those days, thus driving more sales, leads, and conversions.  Total monthly spend will remain the same, as Google will average the spend on slower days and they will never bill more than they ever did, which is 30.4 days of the set budget.  30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417).  In Google words, “The waves of Internet traffic might make your daily costs go up and down. But at the end of the month, despite those unpredictable waves, you’ll find your costs at right where you expected them to be.”

More about “overdelivery” from Google can be found by visiting this URL:  https://support.google.com/adwords/answer/1704443

Business people use Technology Ecommerce Internet Global Marketing Purchasing Plan and Bank Concept

If you’re a business owner or entrepreneur you might be starting to consider building an e-commerce site. However, before you do you need to consider all the ‘hidden’ costs that you will mostly likely encounter. At first glance, opening an e-commerce site seems like an easy solution that will bring in mounds of cash to your business. However, hidden costs can quickly add up, leaving you wondering if it was all worth it. Here we are going to discuss the costs that most commonly creep up on unsuspecting e-commerce owners so you can go forth with your business plans without unwelcome surprises.

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workroom web design

There’s no arguing that having a website for your business is a must. However, these days there are so many do-it-yourself website creation sites out there that many feel there’s no need to hire a professional. Now while there might be a small fraction of people out there who can do just fine with a homemade site, most people who are running a business for profit will benefit immensely by having a professional do it for them.

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NetSource Technologies is proud to announce the launch of Italian Tile Imports newly redesigned website. Family-owned and operated, Italian Tile Imports has been supplying central Florida, Ocala, the Villages, and Gainesville with all types of flooring since 1985. 

iti_logo […]

Hand holding tablet with Live Streaming word on wood table ,Internet marketing concept..

In terms of mass media, video is king to consumers. While not all video receives the same amount of attention from consumers, as a whole, Americans spend a combined total of over A BILLION hours a day watching videos. Needless to say, video can be of great use to your business for advertising and marketing efforts. What about a live feed though?  Seeing that social media sites don’t seem to be a passing fad, it may be time to consider using live streaming tools for your business.

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Spotlighted businessman

Everyone talks about the need to have a ‘brand’ for your business, but you might be wondering why having a brand is important in the first place. A brand, simply put, is who you and your business are. It’s the image that you want to project for your products and services. Being unclear about what your business is about will confuse your potential customers, and if they don’t know who you are and what your values and missions are they most likely will move on to some other business that is clear about who they are. Branding is about standing out from the crowd and showing your customers why your business is unique in its solutions to their problems.

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Sep 8, 2017

Hurricane Irma Alert

We have been closely monitoring Hurricane Irma, and as many of you probably already suspect NetSource’s office in Ocala, FL will be closed at least Monday. It is likely that we will lose power here in our office. This means that we will be unable to send or receive email or phone calls from the office.

For Technical Support

In order to serve customers with Technical Support issues, [email protected] will deliver to a mailbox on one of our storm hardened servers in Orlando. We will monitor this mailbox as frequently as possible and respond to customer requests as soon as we can. Obviously if something is broken that requires a drive, our response may be delayed by high winds or road debris, but we will respond as soon as it is safe to do so.

Websites & Email Should Be Unaffected

All of the servers hosting our customer’s DNS, websites, FTP, Email, etc. are in storm hardened and secure data centers with large banks of batteries as well as generators and a guaranteed fuel supply. This means we do not expect the storm to impact those servers. It is possible that one or more Internet links to the data centers will go down, but they have many redundancies built in, which should ensure that our servers and our customers’ websites will be reachable throughout the storm and following the storm.

 

Social Media

Social Media Marketing! The term is thrown around everywhere these days but is it all hype? Should you be paying attention and jumping on the social media bandwagon? The answer is an unequivocal ‘Yes, you should be paying attention’ especially if you want your business to reap the rewards it has to offer.

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Photographer at Work

If your business is B2C or B2B, the photographs on your website have the power to make an impactful first impression for your brand. Photography is important for your brand, whether it’s aesthetics tailored to your targeted audience, or high-quality pictures of your products. It could be the reason a visitor decides to stay on or leave your website, or decides to contact you for a consultation, or purchase a product. Good photography is essential to any business and will increase engagement of website and social media visitors.

Check out ten statistics that prove why you need the right photography for your website:

Photography Infographic-NetSource

Source: HubSpot

If you need professional eyes to build your website and help you generate good photography, our web design and social media marketing experts at NetSource Technologies can help. Contact us today by calling 1-800-709-3240 or click here.

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Woman using Instagram app on Apple's iPhone 6

It’s no surprise that social media platforms such as Facebook and Twitter are an important part of a business marketing plan, however many businesses overlook the important role Instagram plays in that marketing plan.

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budgeting

Honestly, this is probably my least favorite blog article to write in this blog series on Business Website Success.  This is because, unless I’m talking to you about your specific website project, it is impossible to actually provide accurate pricing for you.  Everything we do, and this is the case with most professional website development firms, is custom built. […]