When Google rolled out the initial “Panda” update to their search algorithm a little over a year ago, a lot of formerly profitable websites abruptly disappeared from the search engine. The update was touted as an attempt to sort out “quality” content from the vast wave of repetitive, duplicate and/or barely literate riff-raff on the big, wide Internet.

The definition of “quality,” obviously, is subjective. Duplicate content is pretty easy to spot, but deciding what constitutes “quality” content is a bit more difficult. As it stands, 67 percent of the search world (Google’s market share) has to play by Google’s definition of quality. Some of Goggle’s take on quality is yet being argued in court cases, but regardless of the various legal results, the basics of Panda-friendly website construction aren’t going to change for the average site owner. […]

NRS RV World, of Decatur, Texas, has launched a new website using NetSource’s exclusive dealer website content management system, EZ-Site. The website is mobile-enabled, which allows site visitors to browse the company’s inventory of RVs, as well as the rest of the website, from modern mobile devices.

NRS RV World sells new travel trailers, fifth wheels and truck campers by Holiday Rambler and TravelLite. They also sell used trailers, truck campers, Class A motorhomes, Class C motorhomes and diesel pushers. The company’s experienced service department and extensively stocked parts department are dedicated to providing the highest standard of customer service. […]

Back in the Internet’s version of the Age of Steam — around 2002 — retail giant Walmart (which was still officially “Wal Mart” at the time) made a bold move to insource all of its Electronic Data Interchange (EDI) functions. EDI is a critical behind-the-scenes operation that allows huge retail chains to manage their supply chains and logistics. […]

Many of our E-commerce customers are dreamers. Some of them are BIG dreamers. It sort of goes with the territory. There are plenty of examples of successful E-commerce websites out there on the Internet, but for every success there are at least two or three (or more) complete fizzles. It takes a lot of small business grit — and a strong vision of success — to enter the world of online retail sales. […]

If you’re even a casual user of social media sites like Facebook or Google+, by now you’ve probably come across at least one or two businesses that have some sort of presence on them. Maybe you’ve “liked” them, “fanned” them or “connected” with them. Think about it the next time you click on one of those little buttons or icons: You’ve just made that business very happy, because you’re directly engaging with its online marketing. […]

Now that you’ve had some success with the basics of making a video for your website (you are using my Tips for Online Video That Sells, right?), you’re no doubt impatient to absorb some additional pointers that will make your videos even more useful. You still won’t quite be ready to take your clips to the Sundance Film Festival, but even small improvements can give your online videos more selling power. […]

Search for the term “bounce rate” on the Internet, and you can find any number of very technical explanations. Some of them even include a nifty mathematical formula or two. But as a business owner, here’s all you should really care about: Bounce rate is basically a measure of the percentage of visitors to your website who take one quick look and run away screaming. […]

Most business owners have heard the old saw: Marketing is the gas that makes your business go.

If consumers don’t know who you are and what you do, they can’t do business with you. Simple enough, right? But let me ask a follow-up question: What kind of gas mileage are you getting from your marketing? Don’t take a guess; speculation won’t do. Unless you want to risk a lot of wasted money, you need the hard numbers. […]