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Search Campaigns vs. Display Campaigns
Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various...
PPC Minute: Impressions
What Are Impressions? The number of times your ad was shown during a specified time frame. How Are They Calculated? Every time your ad is shown, your Impression count is increased by one. Why Are They Important? Impressions get your ad in front of your audience. They...
Color, Brand and Emotion in Web Design
Colors attract attention, set a mood and make a statement – all things designers keep in mind when creating a website. In fact, research shows 84.7 percent of people say color is the largest factor when choosing products. Even more interesting, most buyers make a...
Content, Not SEO Tactics
You may have heard the phrase “content is king”, but weren’t sure you believed it. After all, you’ve spent so much time, money and effort getting your website in perfect working order. Fresh new design? Check. Responsive to mobile devices? Check. Search engine...
Site Launch: Capital RV
Our design team is pleased to announce the launch of www.capitalrv.com, a new website for Capital R.V. Centers, Inc., a choice R.V. dealership in the Upper Midwest. Capital R.V.'s previous website was also a NetSource design, but this time we revamped it with a...
PPC Minute: Average Cost-Per-Click (CPC)
What Is It? The average amount paid for clicks on an ad. How Is It Calculated? Total cost of all clicks on an ad during a specific time frame divided by the total number of clicks on that same ad during that same time frame. Example: An ad cost you $200.00 during the...
Make the Most of Facebook’s Drop in Organic Reach
If you haven’t already noticed, Facebook recently changed its algorithm when it comes to the “organic reach” of pages. For most Facebook Page managers, this means your Facebook Page posts are likely showing up in significantly less user newsfeeds – that is, unless you...
PPC Minute: Click-Through Rate (CTR)
What Is It? A percentage that represents the number of clicks an ad received in relation to the number of impressions (views) it received. How Is It Calculated? The number of clicks is divided by the number of impressions. Example: An ad was shown 1,000 times. Of the...
5 Questions to ask before you hire a Design Company
It is a big decision to make when you are deciding on which company you'd like to create your website. You want to make sure your expectations are clearly communicated with the company, and that you have an agreement that these expectations will be met. The last thing...