Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]

gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use?

Each file format has different advantages and disadvantages. Depending on what type of image you are creating, you can pick the file format that will give you the best quality and size for your project.

Here is a handy guide to some of the most common file formats for the web: […]

Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]

So you’ve got yourself a brand-new website for your business. It looks great, delivers your business message quickly, and visitors are raving about how easy it is to find the information they need. The website even has a content management system (CMS) that lets you make changes to information and images on the site without so much as a phone call to your developer.

Depending on the type of content management tools your site uses and how they’ve been programmed to work, you can add, delete, modify and move around almost any piece of information on your website. Content management can be an extremely powerful tool — you might even say that it’s “dynamite”.

Just make sure you don’t use the dynamite to blow yourself up. […]

In this installment of our “Improve Your Website” series, I’d like to focus on one of the invisible elements of your website that can have an impact on your site’s success. I’m talking of course about the creation of an XML Sitemap, which is one of several SEO best-practices employed by web developers in the know to help your site get fully indexed by the search engines, ultimately helping your ranking and traffic numbers.  First I’ll give you a brief overview of what the heck they are, and then we’ll talk about some of the benefits and how to add one to your own site. […]