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The money is in the details

So you have a top-notch idea for E-commerce. You even have a well-considered business plan. Here's a technical question for you: How are your customers going to pay you? It sounds like a silly 'small picture' question, I know. But it's really one of the most important...

Five Tips for a Successful E-Commerce Website

Getting your new E-commerce store up and running is only half the fun. Once that's done - then you've got to figure out how to efficiently run your store in order to maximize your bottom line. Very little of it qualifies as rocket science. In fact, most of it is...

Focus on Customers, Not Products

There are many different ways to build a successful E-commerce business, but they all have one thing in common. Loyal customers. I don't mean 'just' happy customers. I mean customers who will come back to your web site and purchase from you again. It's not a...

QR Codes with Style

We have all seen these new little bar codes invading all forms of printed and online marketing materials. QR (Quick Response) codes are a two dimensional bar code originally developed by Denso Wave (a subsidiary of Toyota) in 1994 to track vehicles during...

There Is No Defense Against You

Every social media platform on the Internet today has security problems of some sort. Typically, the more popular the platform, the bigger the problems. Facebook, Twitter, Pinterest and similar social media are all lucrative hunting grounds for spammers, phishers and...

E-Commerce and Payment Security

A surprising number of small businesses avoid E-commerce because they believe credit card information submitted via the Internet can be easily compromised. Nothing could be farther from the truth. In fact, if your E-commerce is properly implemented by a skilled...