If you have determined your website is due for a redesign, now is the time to start setting your goals for it. Before you think about color schemes, visual eye candy, or even a budget, determining what your website goals are will help guide all other aspects of the planning and design of the site. Yes, even before determining your budget, you should set your goals. Then based on your budget, you can scale your goals accordingly.
I speak to a lot of business owners about their websites. There is a surprising variety of goals that I hear from these business owners as to what they are seeking. While I’m no fan of design by committee, I do see that most of the best goal setting for a website redesign comes from a company where multiple staff or department heads are consulted. Different departments have different vantage points on the business and thus can see different needs that may not be obvious to others – even the business owner.
To give you a head start on ideas for your goals, I’ll give you a peak into some of the most common goals I’ve heard from clients during my 17 years with NetSource: […]
While the age of a website is a good indicator of whether it is time for it to be redesigned, in truth there are more indicators to consider. Like us humans, some websites age better than others. You can be 100 years old and still run a marathon (it’s very rare, but it’s been done) or 20 years old and an out of shape couch potato (probably not as rare, unfortunately). A well designed site from a reputable development company can have a much longer and more productive lifespan than a poorly designed website. That said, you should do a health report on your website each year to make sure it is still performing at it’s best for you.
ESPN Pensacola sports broadcast journalist Toni Reed just launched her new website with the help of the NetSource Technologies expert design team. The new site, www.thetonireed.com, is the most effective platform where Toni can share her online content, post live videos and interviews, write blog posts, and keep her audience updated on all of the sports teams and activities. […]
The American Advertising Awards 2017 were held at the Blue Gill in Gainesville, FL on February 24. The ADDYS are the nation’s largest advertising competition, with members ranging from advertising agencies, TV/Radio stations, print publications, small businesses, non-profits and more. Every year, NetSource Technologies participates in the annual awards.
NetSource has brought home multiple ADDY awards for their success in professional web design from the American Advertising Federation (AAF). For 2017, NetSource gained 4 more Silver ADDY awards for their unique and responsive designs. […]
The NetSource design team is proud to announce the launch of www.nationalitpa.com, the redesigned website for the volunteer organization dedicated to serving the public on behalf of telecommunications companies and home to the ITPA National Office & Museum in Hinesville, GA. […]
Since the creation of Amazon, online shopping has become the most convenient way for people to order everything from gifts to groceries, clothing, furniture and more. However, Amazon isn’t the only way to shop online anymore. Facebook has introduced a new “Shop” section that can be added to business pages, allowing customers to purchase products right from your page. The question is, can this new type of shop increase your sales? The answer is yes. Keep reading to find out how. […]
Part of being successful in any business is staying ahead of the competition. Technology is constantly developing and it can be difficult to keep up with the latest trends in website development, social media platforms, digital marketing strategies, and more. There are many great resources for staying informed on best practices for your business that can be found in all forms, from podcasts and blogs, to newsletters and e-books. However, business owners are busy folks, and it can be hard to carve it large portions of the day to read long articles or listen to an hour podcast. For those of you who are always on the go, try following these 10 Great Twitter Accounts to keep you informed and aware of the latest news, advice, online tips, and strategies for your business. […]
Mobile is critical to your online success. Not simply whether you have a mobile website or not, but how well does it perform, how easy is it to use, how quickly does it download, and how good does it look? Mobile websites and online commerce have grown rapidly in the last few years. With such rapid growth, some of the buzzwords and definitions have gotten a little fuzzy. Specifically, what the heck is the difference between a responsive and an adaptive website? Is there a difference? Which one do I need? […]
The NetSource Technologies’ design team has just launched a new, redesigned website for Archifence, Inc., a company that specializes in commercial and residential horse farm development. Projects range from a residential fence job to converting raw land into a large site-plan for training. Archifence, Inc. plans each development project around the smallest details of horses such as their safety, comfort and stress levels. For over 13 years Archifence, Inc. has been attending to clients in the Florida area but its previous website was outdated and not designed for optimum user experience. NetSource Technologies web experts built a custom design that enhances the brand and is easier for users to navigate through on a desktop or mobile device. […]
Accelerated Mobile Pages, AMPs, is an initiative to build “mobile optimized content and have it load instantly anywhere.” These pages adhere to strict guidelines set forth by Google and are essentially stripped down versions of a normal webpage designed for one purpose, speed. Because of the stripped functionality, the use of AMPs are still limited to content pages such as news articles and blog posts but can still see major benefits when used appropriately.
Optimized Pages that seem to load instantly on mobile devices
Studies show that mobile users typically abandon a website if it takes longer than 3 seconds to load thus the main benefit of AMP is speed, being to load up to 85% faster than non-AMPs. This will enhance user experience immensely as content will be delivered to users at lighting speeds.
How We Helped: Website Redesign with Adaptive Mobile Development, Ecommerce Platform Switch from Shopify to ProductCart, Email Marketing, and Social Media Management (including paid Facebook and Instagram)