If you haven’t yet considered upgrading your business’ computers to the Windows 7 operating system,  this just might be a good time to give it some thought. Windows 7 offers some significant improvements over both Windows XP and Windows Vista that will make the change worth the effort for most business users – and home users, for that matter. […]

One of the most important parts of creating a website is designing it to be user-friendly and easy to navigate. With the billions of websites on the internet, users have plenty of choices when it comes to online shopping, entertainment, or anything else they are looking for. If they don’t like something about your website, they can easily find an alternative with only a few clicks of the mouse.

Here are a few tips on what you should avoid on your website, so your visitors don’t look elsewhere: […]

Mar 30, 2010

Web Safe Fonts

Not every font that is installed on your computer can be used on your website, because not everyone that views your website has the same fonts installed on their computer as you. In an effort to keep websites looking similar between different browsers and operating systems, web designers can choose from certain fonts that are “web safe” and reliable. […]

Testing your website pages, especially landing pages and sales pages, is one of the simplest things you can do to tweak your web site and attain higher conversions. In addition, you can learn more about content creation, as well as your customers’ interests, through testing than by any other method. […]

…or How a Blog is Like a Puppy

Blogs are the new “it” internet technology. All the cool kids have one. And everyone seems to be buzzing about all the great things they can do for you:

  • Build organic traffic from search engines
  • Establish you as a trusted authority in your field
  • Build buzz for new products and developments
  • Serve as a communication tool between your company and your customers

All of that is true, but if you don’t consider all the responsibilities that come along with your brand new blog, it may just come back to bite you… […]

In this article we will take a look at creating some great looking product photos on a budget. We will outline how to shoot a basic product shot. The emphasis will be on background, lighting, and the positioning of the product itself. You can use any small object to shoot that offers a great example to highlight the basics of lighting and shooting an isolated product photo. I have chosen a small friendly shaped incense burner. […]

Viral videos are one of the mysteries of social media marketing; most people assume “going viral” (getting people to share and view your video online, creating buzz) is pretty much luck or the domain of Fortune 500 companies with large ad agencies working for them. Steve Strauss’ article tries to present some concrete steps to help you plan and execute your own viral video.

Read it here: 7 Steps to Creating a Viral Video