Every visitor to your website is a potential customer, and whether a “conversion” on your site equals a filled out Contact Us form or a completed online purchase, more conversions equals more business.  So how can you increase conversions on your website? Here are 5 suggestions to try:

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One of the most common problems that trips up aspiring e-commerce store owners is the issue of shipping. When I’m helping a client plan their e-commerce project, one of the first questions I like to ask is: “How do you plan on getting your products into the hands of your customers?”

About half the time, I discover that they haven’t given the subject any thought at all. It doesn’t surprise me. There are so many things to consider and so many issues to address with the start-up of a new online store, that I can’t really blame folks for not going into too much detail in planning for something that may initially appear “automatic” to them. […]

Quite often when creating site content a lot of craft and care goes into your copy. Then we simply hope the user will follow the copy to our desired action with a “Click Here” or “Sign Up”. How can you strengthen this call to action? You must persuade the user to follow the set of steps you want them to. It is a difficult craft to master. After all, what is my incentive to sign up, click here, or register? […]

gif, jpg, png… You may have noticed these three little letters at the end of your image files. There are a lot of different types of file formats available for images, so how do you know which one to use?

Each file format has different advantages and disadvantages. Depending on what type of image you are creating, you can pick the file format that will give you the best quality and size for your project.

Here is a handy guide to some of the most common file formats for the web: […]

Every website communicates information to users through text. Headlines grab our attention while cluing us into what the following paragraph is about. Supporting text tells us a story about a good or service being offered, and why we can’t live without it. Given the weighty job that text performs on a website, it makes sense to take care in sculpting its appearance. The following is a quick walkthrough of the different tweaks that web designers (and do-it-yourself website updaters) can use to add readability and impact to website text. […]