When it comes to advertising, there are a number of ways to promote your business. Make the most of your advertising budget by creating ads that specifically target your potential customers.

There is no universal advertising solution that works for all businesses, because every business has a unique audience. Once you define your market, you can start thinking creatively to target more customers with your advertisements. For example, a local daycare center may find that advertising on the back of a school play program is more effective than advertising on the radio, because the school program specifically targets parents in nearby schools.

This article will go over many types of advertising media that you can use to promote your business. […]

If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.

According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make purchases. […]

Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.

http://adage.com/digital/article?article_id=139795

What is a Content Management System?
A content management system (CMS) is a web application that allows you to easily manage your website. A CMS can be an extremely powerful tool allowing you to create, manage, distribute, and publish information. Or it can be as simple as allowing you to update just one page of your site. […]

I just learned about a great new website that recently launched but already has a wealth of collected expert knowledge – http://www.socialmediaexaminer.com/.  Social Media Examiner is a free online magazine with articles and videos to help businesses take advantage of social media tools to generate sales and leads.

Enjoy! And feel free to comment below and add links to specific articles there that you find helpful.