Now that the hype has settled and the new website smell has faded, let’s take a look at Twitter and how to maximize it’s effectiveness via third party Twitter tools. These tools come in various forms; from websites, desktop apps to mobile phone applications, there are many ways to get your tweets in order.
This has been a busy year so far for companies trying to get noticed. Now I can understand with the recession that there is cause for concern and more reason to bring attention to your business. But attention alone doesn’t make a customer suddenly what to do more business with you. There is something to be said about familiarity too as well as what kind of attention you bring to yourself.
The team at NetSource Technologies is proud to announce the launch of www.sumterchamber.org, the newly redesigned website for the Sumter County Chamber of Commerce in Florida.
This beautiful website design gives the Chamber of Commerce a fresh new look, and provides a great wealth of information for website visitors. […]
Regardless of what your business does, what services you provide or what you want to sell through E-commerce, all business web sites have at least one common need: They all need to attract visitors in order to succeed.
Obviously, volumes upon volumes of information have been produced on various tips, tricks and tactics for building both search engine rankings and site traffic. Often overlooked in the middle of that huge data dump, however, are three simple things you can do to help build your site’s search recognition and drive more visitors to your site.
So, you’re still thinking this whole blogging thing is silly? Yet you want your website to rank well and bring a lot of visitors to your website?
If these two statements apply to you, then truth be told, you’d be silly not to consider a blog. […]
NetSource designers and programmers are proud to announce the launch of www.fbcocala.org, a website for the First Baptist Church of Ocala.
The redesigned website is a contemporary design that uses inviting colors and graphic promotional imagery. The centerpiece of the project is the powerful management console, which allows the staff at the First Baptist Church to fully control the organization and content of their website. […]
The designers at NetSource Technologies are proud to announce the launch of a new website design for long-time customer Express Brake International (EBI), a manufacturing company that specializes in heavy duty truck brakes and brake systems.
After the recent redesign of their logo, EBI decided to update their website to create a unified brand. The result is a bold, custom design that looks modern and professional. Large images and diagrams are used throughout the site to feature their truck brake products. In addition to brochures and testimonials, an interactive map lists EBI Distributors accross the United States.
EBI is an Ocala, Florida based company that produces heavy duty truck brakes and accessories. Their innovative products include the XTREME Brake, Brake Alert, Drum Caddy, and the original Express Brake.
NetSource Technologies, central Florida’s premier web design and hosting company, is pleased to announce the launch of countryboyarchery.com, an online store for archery equipment and supplies.
This custom website uses ProductCart software to create an online archery store. The earthy colors and natural imagery create a welcoming environment. Visitors can browse Country Boy Archery’s catalog to find arrows, slings, targets, and other archery equipment. The secure online shopping cart allows customers to order products easily and safely.
Country Boy Archery sells archery supplies for bowhunters. Their product line includes arrows, bow slings, quivers, targets, releases, stabilizers, wrenches, broadheads, arrow rests, and other archery accessories. The company is run by an avid bowhunter with over 10 years of experience in archery and the shipping industry.
Yep, that is my predicition.
In 2009, while our economy continues to slug along, those that do a good job of marketing themselves online stand to have a very good year. We’ve all probably heard stories of how a lot of people became rich during the Great Depression – because it is true. Those that keep their eye on the ball when everyone else is distracted will continue to hit home runs – it won’t be as easy as it was before, but it will still happen.
Markets are shifting right now. While mainstream for quite some time now, the internet is now starting to subplant other channels of distribution and marketing. Newspapers are struggling, some either are, or are planning to go to internet-only distribution. Video, which had the exclusivity of TV delivery, is now more popular than ever online (even traditional TV’s might be hooked up to a PC or Apple TV), Google searches are replacing Yellow Page look-ups, users are carrying around internet-enabled cell phones loaded with mobile apps that connect to their online accounts, businesses are advertising online with pay-per-click advertising. While lower than before, the spikes in gas prices over the last few years has more people getting used to the idea of staying at home where they can spend more time surfing the web. A new generation is growing up not knowing of a world prior to high-speed internet. Social networking is redefining public relations for major companies and public figures.
There is a fundamental shift that is taking place – while we thought we have already seen the impact of the internet on our lives, we are now realizing that the last 10 years was just a slightly advanced stage in it’s infancy. A major growth spurt is coming in 2009 and a lot of companies that thought they had a “web presence” are going to get left behind, while a lot of companies that are “plugged in” to the coming changes will reap great rewards.
So, what are the nutshell nuggets of knowledge to pull from all this?
First you can’t be just a “web presence”. You can’t be “static” online. You can’t think of a website as the beginning and end of your online efforts. Sure, it has worked in the past, and in many cases working still. But at some point it no longer will.
Second, change the way you think about the internet – almost consider it a parallel universe. 20 years ago, they called the concept “virtual reality”. It made a lot of buzz but died down as the real world realities of the internet’s limitations at the time softened our vision of this “cyber-space”. Now we are seeing virtual reality slowly coming about. Sure, it’s not a funny headset and Tron-like graphics, but the internet is becoming another place that we exist, or more importantly, where your customer’s exist. They are not just hopping online to do a quick search with a keyword phrase to find your product or service and then signing off, they are living much of their life there. So, you will need to be “plugged in” to where they are, what they’re doing and how to get their attention.
We are already seeing this shift in our business. We are not a website development firm anymore, despite my old-habits-die-hard habit of calling us that. We are actually an interactive agency now. Developing the site for your web presence is no longer the beginning and end of our involvement. Throughout 2009 we will be asked to build the “main” site, setup the blogs, create sub-sites, recommend lead tracking solutions, secure advertising, handle marketing campaigns, develop a social media strategy, manage company brands, oversee public relations, broadcast online call-in radio shows, produce video, write copy, record podcasts, program applications, create training materials, research keywords and provide consultation services.
By being prepared for changes in 2009 as the internet leaves behind it’s infancy, you can be a part of it’s growth spurt.