If your business has been avoiding E-commerce because you think your target market doesn’t buy things online, you may be making an expensive mistake.

According to the report Generations Online released earlier this year by the Pew Internet & American Life Project, an amazing 71 percent of all online adults use the Internet to make purchases. […]

Here is a very useful article by Kunur Patel at AdAge.com that presents what works and doesn’t work in banner ads – along with some tips to improve your campaigns.  Among the highlights: prominent logo placement, compelling and bold call-to-action, and the use of people are more important factors in online success than expensive targeting or high-profile placement.

http://adage.com/digital/article?article_id=139795

What is a Content Management System?
A content management system (CMS) is a web application that allows you to easily manage your website. A CMS can be an extremely powerful tool allowing you to create, manage, distribute, and publish information. Or it can be as simple as allowing you to update just one page of your site. […]

I just learned about a great new website that recently launched but already has a wealth of collected expert knowledge – http://www.socialmediaexaminer.com/.  Social Media Examiner is a free online magazine with articles and videos to help businesses take advantage of social media tools to generate sales and leads.

Enjoy! And feel free to comment below and add links to specific articles there that you find helpful.

Google is huge, no doubt, but one area they have struggled is in establishing a social networking platform to connect their huge user base.  The more time users spend with Google – the more opportunities for Google to monetize off of them.  Granted, they have a lot of cool and free tools to play with, but there is a reason Google Adwords appear in your Gmail inbox.  Having a social network that users can hang out on for hours at a time is the big nut Google hopes to crack, and Google’s primary social networking nutcracker for the last few years has been Orkut.

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Empty plastic bags roll through a cracked and patched pavement parking lot. Shopping carts are scattered about… some maneuvering themselves unmanned through the rows of unpopulated parking spaces of the Electronics-O-Rama. The store signage is in disarray, and the glass of the storefront is fogged and dirty. The color scheme of the decrepit building is like that of a circus tent, plastered with fliers and promotional signs made with poster-board and Sharpies. However, on the inside of this dilapidated place of business is the brightest team of individuals ever to be in customer service, and their product is one in a million. No one comes close in either quality or customer satisfaction, but few customers have even thought twice about giving them the chance to prove themselves.

Electronics-O-Rama suffers from poor perceived credibility. The surface of their business, the “visual handshake,” is lacking a quality that the competition offers, though the competition can’t offer the same quality product or service.

Just how important is perceived credibility? Many small retail establishments have faded over the years to flashier, bigger, chain retailers providing the same products with worse customer service, or in some cases worse products (and customer service). What makes Best Buy more credible than Joe’s TV’s? The answer…

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