It is hard to imagine in this technological, social media saturated world that there are businesses who are not taking advantage of social media benefits. However, there are many businesses that still do not see the value in this business-building tool. If your company is one of those that just does not see the need for social media marketing let us give you 10 reasons why your business needs to have a social media plan.
You just got the thumbs up from your developer that all the new site files are published to your hosting space – your new site is finally live! You thank your developer, enjoy the moment, and then get back to business – which is running your business. The last thing you want to think about now is reliving the redesign process. And that’s the last thing I want you to think about too. That’s why I want to talk to you about ongoing maintenance to your website after launch.
I get it. You’ve just launched a website for your business. It has your favorite colors, sayings, pictures, mission statement, logo, and products displayed perfectly so the world can admire it. The website is perfect, exactly what you wanted, and you’re in love! But I have to ask you, who is this website really for? You or your customers? Shouldn’t they be the ones to fall in love with it?
Although the answer seems obvious most businesses create their websites without even a remote thought for their customers. Instead they create websites based on their own likes and needs rather than concentrating on making their customers fall in love with it.
Your website is a fashion statement. It says a lot about you and your brand. However, it should also reflect the interests and tastes of your customers as well because if they don’t feel a connection to your website they most likely won’t stay. Studies have shown that it takes only 50 milliseconds for customers to decide if they like your website. If they like it they will stay a little longer. If they don’t, they will move on. Here are 10 steps you can take to make your customers fall in love with your website.
If you are a business who uses Facebook to promote your products or services, you may have heard about a recent change that Facebook is going to implement to its news feed. If you haven’t heard about the change let me get you caught up. On January 11th, Mark Zuckerberg released this statement:
One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.
It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.
The contract is signed. You have just hired a website developer to redesign your website. Congratulations! Is it now time to say “call me when it’s done”? No, not quite. While you are hiring a professional to do the work for you, there are still a few steps for you to do. While it may vary from one development firm to the next, this chapter describes the typical development process and how you fit into it.
There will be some upfront deposit that is necessary before development begins. Make sure to handle this promptly to avoid delays in starting production. Your site won’t get scheduled on a developers’ production schedule until this initial deposit is received. This means other projects that make their deposit before yours have an opportunity to move ahead of you in the queue.
Loyalty is a buzz word nowadays and seems to be a constant battle between retailers, airlines, and credit card companies competing for the same customers with similar offers. But what’s missing is actual loyalty and you’ll discover through this article there is a fundamental difference between loyalty and rewards programs.
Most offline and online businesses understand that to be successful you need to create long term, meaningful relationships with customers. But how? Well, you can offer a rewards program which will drive some repeat sales and increase your bottom line but that doesn’t create long-term customer relationships. The key to long-term sustainability is through loyalty programs that make your business indispensable to your followers.
There is no denying that these days every business needs a social media presence. However, many approach social media as an afterthought, something you do from time to time when there’s nothing more pressing to do. Following this line of thinking will leave most people feeling disillusioned and frustrated by the lack of results social media bestows upon their businesses. Why? Because there is so much more to running an effective social media campaign than anyone realizes. Here are just five reasons why you need to stop trying to do everything yourself and instead hire a social media manager for your business.
Once a provider is selected it is time to move to the proposal process. The proposal will map out the project specifications and all pricing involved. This document is very important, as it is blueprint for your project. It is what the development team will work off of and it determines what you are spending. Therefore, it is important to make sure this document is easy to understand and leaves no questions behind. Here are the main things to look for when reviewing a developer’s proposal:
It is a common-held misconception by many business owners that once their website is up and running it will need minimal updates from then on. However, the truth is there will come a time when every businesses website will need to be totally redesigned. It could be years before that redesign is needed or it could be after only one year but how do you know when that time has come? Well, there are many indications that can signal it is time to redesign your website. Below are fourteen signs that it might be time to take some action.
No matter who you use to redesign your website, it is going to be a significant investment. Using wise discernment is important when reviewing developer candidates to make sure your money will be well spent. Like any business, there are key indicators that help you shift through the good and the bad, and everything in between. These are the things to look for in a potential provider: