AdWeek Chats happen every Wednesday from 2-3 pm on Twitter and they always cover very interesting topics about ads and the world of marketing. Yesterday, we had a great discussion about Millennials and how their introduction to the industry is creating a lot of changes. Being a team that has a lot of millennial members, we were really involved with and fascinated by the discussion.
Here are a few of the highlights from the chat:

As search engines have evolved, so has the process of getting your website indexed and ranking well on them. It’s no longer possible to add some keywords to your website and expect it will be returned in search results when someone searches using those terms. Search engines today return results based on what they interpret the searcher’s query to mean, rather than by just picking out certain “key” words or phrases.

[…]

Without delving into a deep thesis on the basis of human interaction, I think it’s safe to say that people want to feel a sense of community. We, as consumers, tend to define ourselves based on what groups we belong to and what products we buy. Are you a Mac or a PC? Do you drink Coke or Pepsi?  Any big fan of Coke will have plenty of reasons as to why they won’t drink Pepsi and vice-versa. We tend to find ourselves segmented into niches of things that we like.

Enter: Brand Identity

[…]

Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”

Now, you’re probably asking “what does mobile-friendly mean?”

Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:

  • Avoids software that is not compatible with mobile devices (i.e. Flash)

  • Text is easily readable without needing to be zoomed in

  • Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom

  • Links are displayed in a way that can be easily clicked on

mobile friendly search result example

To learn more about Mobile and Responsive Web Design, you can explore the following articles:

Which “mobile” option should you choose for your website?

Why your company needs a mobile site.

If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.