Today Google announced a new feature that will let search users see whether or not the site they’re about to click on is “mobile-friendly.”

Now, you’re probably asking “what does mobile-friendly mean?”

Well, Google says that a site needs to meet the following criteria in order to be labeled as mobile-friendly:

  • Avoids software that is not compatible with mobile devices (i.e. Flash)

  • Text is easily readable without needing to be zoomed in

  • Content is sized to fit your screen so that your users don’t have to scroll horizontally or zoom

  • Links are displayed in a way that can be easily clicked on

mobile friendly search result example

To learn more about Mobile and Responsive Web Design, you can explore the following articles:

Which “mobile” option should you choose for your website?

Why your company needs a mobile site.

If you’re unsure whether or not you site is mobile-friendly, and want to be sure you can offer the best user experience on mobile, call us today at 352-732-7700.

manufacturers and social mediaThe business-to-business world, including manufacturing, has been slow to jump on the social media bandwagon. Even when manufacturers participate in other forms of digital marketing, they may not see how social media platforms such as LinkedIn, Twitter, Google+, YouTube, and Facebook can help them achieve their branding and revenue generation objectives. However, when managed well, social media is an important marketing tool for manufacturers. […]

What Is It?

The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.

Important Caveat

The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.

[…]

Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various campaign types so you can get the most from your advertising budget.

Two of the most commonly used campaign types within the AdWords interface are Search campaigns and Display campaigns. These campaign types can be used to accomplish different goals, so it’s good to know when it’s best to use one over the other. Let’s take a quick look at some of the differences between the two campaign types. […]

On April 2, 2014, Google officially released Universal Analytics, a new tracking code created to replace their Classic Analytics tracking code. According to Google, the Classic Analytics tracking code will continue to function for two years from the release of Universal Analytics; however, being proactive in upgrading will help ensure you don’t lose any Google Analytics data.

For in-depth details about upgrading to Universal Analytics, visit the Universal Analytics Upgrade Center. […]